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KLAVIYO mobile app marketing

Drive engagement with mobile app marketing

Spark interactions that convert with seamless, data-driven in-app messaging and push notifications. Unlimited push notifications are included with every Klaviyo plan.

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Capture attention with in-app messaging and push notifications for iOS and Android

Engage across channels

Send push notifications alongside email and text for unified campaigns from one platform.

Reach the right audience

Create hyper-precise segments and personalization with real-time data with the Klaviyo Data Platform.

Personalize and customize

Add dynamic images and content that are instantly personalized based on each customer’s unique history.

Reduce churn

Anticipate customer behavior and keep them engaged with targeted messaging and offers.

Stand out from the crowd with more precise targeting

  • Personalize touchpoints with insights from every channel—SMS, email, push notifications, in-app messages, and more.
  • Build smarter segments with more customer behavior and data.
  • Coming soon Use geofencing triggers to send a message when customers enter or leave a certain location.
  • Create targeted campaigns and segments based on predicted lifetime value, predicted order date, churn risk and more with predictive analytics (included in Marketing Analytics).
Creating a VIP push segment targeting buyers who have opened push in the past 30 days, with someone rolling out a yoga mat in a yoga studio the background

Meet customers where they are with multi-channel campaigns

  • New  Capture attention while customers actively use your mobile app with in-app pop-up messages.
  • Drive more traffic to your app with targeted mobile push notifications.
  • New  Create seamless cross-channel experiences with universal links that send users to the most relevant app screen.
  • Build data-driven multi-channel flows that respond in real time to customer behavior.
Pop-up on mobile showing new spring arrivals for an athletic sneaker collection with an image of a runner stretching before her run

Craft standout messages in a snap

  • Create mobile push notifications, in-app messages, and flows in seconds with an intuitive drag-and-drop editor.
  • Automatically personalize messages with dynamic images and content, based on each customers’ Klaviyo profile and history.
  • Launch faster with with 60+ pre-built flows, seamlessly customizing content and design to match your brand.
Creating a push flow for price drop, with an athlete doing crunches in the background

“ One of the main reasons we switched to Klaviyo was for having all three channels, email, SMS, and mobile push, under one roof. We’ve been able to send targeted communications based on clients’ preferred channels. ”

 

Nicolette Bresnahan, senior manager of lifecycle communications, Sakara Life

Additional mobile app marketing resources

How mobile push can round out email and SMS on a Klaviyo poppy background, with a remote worker working on a laptop in their home office

How mobile can round out email and SMS engagement

See how using mobile push with email and SMS keeps customers engaged.
Learn more
Text on light green background showing "Mobile push: learn how to get started" with a push notification showing 20% off sneakers and a runner stretching in the background

How to get started with mobile push

Find resources and help articles on getting started with mobile app marketing.
See how to get started

Mobile app marketing FAQs

Mobile app marketing in Klaviyo lets you create and send in-app messages and push notifications to users’ mobile devices, showcasing products or promotions and driving more engagement.

Explore more Klaviyo products

Email

Move customers through the funnel and drive more conversions with email automations.

SMS

Unlock more engagement and conversion with SMS campaigns and 2-way conversations.

Mobile App Marketing

Boost app engagement and and drive retention with push notifications and in-app messaging.

*All features and functionalities including those labeled as “Coming Soon,” “Beta,” “Private Beta,” or “Limited Beta” are subject to change or removal at Klaviyo’s sole discretion and should not be relied upon to make any purchasing, financial, or implementation decisions. Access and availability are not guaranteed and may be limited.