Customer experience
The modern customer journey extends far beyond the transaction—it's an intricate web of interactions that shape brand perception, loyalty, and lifetime value. Explore how leading brands are reimagining customer experience across digital and physical touchpoints, turning everyday interactions into opportunities for deepening relationships. Learn strategies for mapping, measuring, and optimizing the customer journey to create seamless experiences that drive satisfaction, retention, and sustainable growth in an increasingly competitive marketplace.
Customer experience articles
Discover the best B2C marketing strategies for 2024. Learn how personalization, empathy, and innovative tactics can boost your business and connect with consumers.
Learn how to effectively engage customers at every stage with our customer lifecycle marketing guide. Boost retention, drive sales, and maximize lifetime value.
Understanding holiday shipping deadlines is a vital step in navigating the 2024 gifting season. See Klaviyo’s holiday shipping tips and plan ahead of the craze.
Discover key insights for the events & ticketing industry and learn how businesses may be leaving opportunities behind around email and SMS marketing.
Here are 4 health and wellness industry insights from Klaviyo’s 2024 wellness marketing report, providing crucial trends & approaches for wellness marketing.
Here are 4 key insights from Klaviyo’s 2024 restaurant marketing report, offering critical insights for restaurant owners and marketers.
Learn how iOS 18’s Apple Intelligence and inbox updates impact your email, SMS, and push marketing. See how to adapt and keep strong subscriber relationships.
Shipping delays during the holidays hurt both customers and ecommerce sellers. Learn how tips like planning ahead and having a second service center can help.
Home & garden businesses have a prime shot at capturing consumers’ attention, according to new research. Klaviyo’s 2024 state of ecommerce report reveals that 72% of large home & garden retailers have seen higher profits over the last 12 months, while 70% report higher margins—and nearly all (92%) expect to see revenue increases this year. […]