Customer service
B2C customer service is a critical part of the modern customer journey, and it includes an intricate web of interactions that shape brand perception, loyalty, and lifetime value. Explore how leading brands are reimagining customer service across digital and physical touchpoints, turning everyday interactions into opportunities for deepening relationships. Learn strategies for mapping, measuring, and optimizing customer service to create seamless experiences that drive satisfaction, retention, and sustainable growth in an increasingly competitive marketplace.
Customer service
How to deliver personalized support at scale on ShopifyJun 29, 2026
Shopify AI customer service uses your store's data to answer each shopper personally, recommend the right products, and resolve issues without a human.
Customer service
Will AI replace customer service jobs?Jun 29, 2026
AI won't replace customer service jobs so much as rewrite them. See the 2026 data on what to automate, where humans win loyalty, and the new roles to staff.
Customer service
The best multilingual AI customer service toolsJun 29, 2026
The best multilingual AI customer service tools carry full customer context into many languages and channels. Here's what to look for, and where most fall short.
Customer service
How to prepare your team for agent-assisted supportJun 29, 2026
As AI takes over routine tickets, your team needs new skills. See how AI customer service training prepares agents to supervise, escalate, and improve it.
Customer service
How to improve customer service resolution rate with AIJun 29, 2026
See how AI agents that act on customer data can raise customer service resolution rate and turn support into a revenue channel.
Customer service
Does your AI support agent know your customer?Jun 22, 2026
Most AI support agents know nothing about who they're talking to. See why built-in customer data beats bolted-on helpdesks for AI that actually drives revenue.
Customer service
Use Customer Hub for BFCMJun 2, 2026
Turn Black Friday Cyber Monday traffic into long-term customers. Discover how Klaviyo Customer Hub helps you personalize shopping, reduce support tickets, and drive repeat purchases—all in minutes.
Customer service
The future of customer serviceMar 26, 2026
Klaviyo is building the customer agent platform for what's next. See how agentic customer service and brand-specific AI agents will define the future of customer service platforms.
Customer service
The benefits and risks of AI in customer serviceJan 26, 2026
AI in customer service speeds up responses, cuts ticket volume, and frees your team for the conversations that matter. Here's what works, and what can go wrong.