Retention marketing
In an era of rising acquisition costs, customer retention has become the cornerstone of sustainable growth and profitability. Beyond loyalty programs and reward points, modern retention marketing requires a sophisticated understanding of customer behavior, lifetime value, and the moments that matter most in the customer relationship. Explore how leading brands are reimagining retention strategies to build lasting connections, reduce churn, and transform one-time buyers into brand advocates through data-driven engagement and personalized experiences.
Retention marketing
Customer Agent is more than a support toolSep 1, 2026
Most brands point their AI customer service agent at the support queue. ECD's Zak Cassady-Dorion shares how to turn Klaviyo Customer Agent into a revenue channel.
Retention marketing
The 7 best social media management tools Aug 26, 2026
Looking for the best social media management tools for 2026? Compare the 7 platforms marketing and agency leaders actually trust and why reliability wins.
Retention marketing
Tips for enterprise lifecycle marketingJul 8, 2026
Most enterprise lifecycle programs are built on campaigns that should be flows. See what's stalling your team and how Shopify brands are fixing the foundation.
Retention marketing
Your discount strategy is making you poorerMay 20, 2026
Low discounters grow twice as fast—and keep the margin. New research from Klaviyo and ProfitPeak on what your discount strategy is actually costing your brand.
Retention marketing
Stop sending review requests into the voidApr 9, 2026
Learn how to request a customer review with NPS, smart routing, and better timing to generate more reviews, protect customer trust, and improve retention rates at scale.
Retention marketing
19 of the best loyalty program software platformsFeb 6, 2026
Compare the best loyalty program software for B2C brands in 2026. Explore loyalty program management platforms that boost retention, LTV, and repeat purchases.
Retention marketing
Use Klaviyo to its full potentialJan 29, 2026
Build a customer retention strategy in Klaviyo with a 5-step framework: use analytics to find churn risk, personalize experiences, and increase repeat revenue.
Retention marketing
Subscription business strategy tipsSep 4, 2025
Discover how leading brands use Klaviyo to grow subscription businesses. Learn strategies for upselling, personalization, retention flows, and advanced automations that increase lifetime value and reduce churn.
Retention marketing
The paradox of retentionMay 8, 2025
New research shows brands that retain fewer customers—but increase those customers’ spend—are growing at more than 3x the rate of brands that retained more but failed to increase spend.