Retention marketing
In an era of rising acquisition costs, customer retention has become the cornerstone of sustainable growth and profitability. Beyond loyalty programs and reward points, modern retention marketing requires a sophisticated understanding of customer behavior, lifetime value, and the moments that matter most in the customer relationship. Explore how leading brands are reimagining retention strategies to build lasting connections, reduce churn, and transform one-time buyers into brand advocates through data-driven engagement and personalized experiences.
Retention marketing
Subscription business strategy tipsSep 4, 2025
Discover how leading brands use Klaviyo to grow subscription businesses. Learn strategies for upselling, personalization, retention flows, and advanced automations that increase lifetime value and reduce churn.
Retention marketing
The paradox of retentionMay 8, 2025
New research shows brands that retain fewer customers—but increase those customers’ spend—are growing at more than 3x the rate of brands that retained more but failed to increase spend.
Retention marketing
3 ways to protect profit during economic uncertaintyMay 1, 2025
With potential tariffs creating uncertainty and threatening profit margins, here are 3 ways marketers can use Klaviyo to stay resilient and protect profits in any economy.
Retention marketing
How smart brands actually growApr 18, 2025
Acquisition is harder and ads cost more—so how do smart brands keep growing? Learn how customer value optimization (CVO) helps you turn first-time buyers into loyal, high-value customers.
Retention marketing
8 customers retention strategiesMar 17, 2025
With rising acquisition costs, customer retention is more crucial than ever. Discover 8 strategies from Klaviyo to boost ROI and keep customers loyal.
Retention marketing
10 steps to a VIP program that keeps customers coming backOct 23, 2024
Creating a VIP program is a great way to reward your most loyal customers. Learn about steps like early access and strategies like using partnerships.
Retention marketing
How to create a great referral program in 2024Oct 10, 2024
Learn how to create high-converting referral programs for 2024. See the importance of following steps like setting goals and identifying the right channels.
Retention marketing
Rev up your revenue: 3 tactics to improve repeat purchase rateMar 21, 2024
Here are 3 concrete ways you can start improving your repeat purchase rate today.
Retention marketing
Boost the CLV of recent purchasers use caseNov 30, 2023
Providing value to your customers by understanding post-purchase pain points and build deeper customer empathy will allow you to boost your customer lifetime value.