Customer data ownership

The the privacy-first web might not be here yet, but consumers (and politicians) continue to demand it. Don't be caught behind the curve. Customer data ownership (i.e. the collection and usage of first-party and zero-party data) is essential for the next era of ecommerce.

Featured customer data ownership articles

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The Customer-First Marketing guide

Learn all about Customer First Marketing. Get to know your customers and design experience prototypes based on those conversations.

Profile photo of author Emily Riedy
Emily Riedy
42min read
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The secret to scalable zero-party data

Collecting Customer-First Data from ecommerce quizzes is key to creating personalized and relevant customer experiences.

Profile photo of author Alexandra McPeak
Image shows a person working on a laptop.
15 Customer-First Data™ points you want to collect

Customer-First Data isn’t just the new way forward for ecommerce brands, it’s the only way forward. Here’s what to collect and how to use it.

Profile photo of author Tracey Wallace
Tracey Wallace
24min read

Customer data ownership articles

Image shows the Klaviyo flag on the right, in the center of a circle with different-sized lavender and salmon dots around the edges. On the left, white font on a black background reads, "The best customer data platform speeds up time to value and lowers total cost of ownership. Will yours?"
How to choose the best CDP for your business

Learn about what a CDP isn’t, the 5 best CDPs on the market today, and what to keep in mind when selecting the best CDP for your business.

Profile photo of author Jax Connelly
Jax Connelly
26min read
smaller graphic of Klaviyo's CDP
8 smart ways to use your CDP for marketing

These 8 CDP use cases show how insights from your CDP can power an effective omnichannel personalized marketing strategy.

Profile photo of author Jax Connelly
Jax Connelly
19min read
With lavender text on a sage background, image shows a customer profile in a CDP dashboard, displaying information such as the fact that the customer subscribed to SMS and ordered a dress for $160.
7 CDP benefits—even if you’re smaller than an enterprise

Learn how a customer data platform can make your business more data-driven, and 7 other reasons you might need a CDP.

Profile photo of author Jax Connelly
Jax Connelly
19min read
Image shows the profile of a bearded person contained within a lemon-colored outline of the Klaviyo flag. The image background is lavender and lemon-colored text reads: "Want to keep your customers around? Without a CDP, good luck"
What is a customer data platform (CDP)?

Discover customer data platforms (CDPs)—what they are, what they do, and how they can help you connect your entire tech stack and build cohesive customer experiences.

Profile photo of author Jax Connelly
Jax Connelly
18min read
woman packaging a box
Customer review marketing: boost sales and trust

Learn how customer review marketing can build trust with potential buyers and increase conversion rates across your marketing efforts.

Profile photo of author Tiffany Regaudie
Article card image that reads: "Reviews define your brand. Are you telling the right story?"
Why ecommerce reviews matter—and how to get them

Why do ecommerce reviews matter? Most consumers won’t buy from you without them. Learn more in this blog from Klaviyo.

Profile photo of author Jax Connelly
Jax Connelly
20min read
How to convert web visitors into lifelong customers with sign-up forms
16 sign-up form examples that work | Klaviyo

Learn how to convert website visitors into lifelong customers with these 13 sign-up form best practices from the experts.

Profile photo of author Jax Connelly
Jax Connelly
35min read
two women looking at a computer
The Customer-First Marketing guide

Learn all about Customer First Marketing. Get to know your customers and design experience prototypes based on those conversations.

Profile photo of author Emily Riedy
Emily Riedy
42min read
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10 models for ESP migration in an unforgiving economy

Learn from industry experts on how to successfully approach your ESP migration in an ever-changing economy with these 10 strong + weak frameworks.

Profile photo of author Jax Connelly
Jax Connelly
30min read