Customer data ownership
Featured customer data ownership articles
Learn all about Customer First Marketing. Get to know your customers and design experience prototypes based on those conversations.
Collecting Customer-First Data from ecommerce quizzes is key to creating personalized and relevant customer experiences.
Customer-First Data isn’t just the new way forward for ecommerce brands, it’s the only way forward. Here’s what to collect and how to use it.
Customer data ownership articles
Learn about what a CDP isn’t, the 5 best CDPs on the market today, and what to keep in mind when selecting the best CDP for your business.
These 8 CDP use cases show how insights from your CDP can power an effective omnichannel personalized marketing strategy.
Learn how a customer data platform can make your business more data-driven, and 7 other reasons you might need a CDP.
Discover customer data platforms (CDPs)—what they are, what they do, and how they can help you connect your entire tech stack and build cohesive customer experiences.
Learn how customer review marketing can build trust with potential buyers and increase conversion rates across your marketing efforts.
Why do ecommerce reviews matter? Most consumers won’t buy from you without them. Learn more in this blog from Klaviyo.
Learn how to convert website visitors into lifelong customers with these 13 sign-up form best practices from the experts.
Learn all about Customer First Marketing. Get to know your customers and design experience prototypes based on those conversations.
Learn from industry experts on how to successfully approach your ESP migration in an ever-changing economy with these 10 strong + weak frameworks.