Customer data ownership

The the privacy-first web might not be here yet, but consumers (and politicians) continue to demand it. Don't be caught behind the curve. Customer data ownership (i.e. the collection and usage of first-party and zero-party data) is essential for the next era of ecommerce.

Featured customer data ownership articles

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3 steps to an ethical behavioral targeting strategy

A strong behavioral targeting strategy involves looking at the entirety of first-party customer data, not just isolated data points.

Profile photo of author Jax Connelly
Jax Connelly
13min read
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The Customer-First Marketing guide

Learn all about Customer First Marketing. Get to know your customers and design experience prototypes based on those conversations.

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Emily Riedy
43min read

Customer data ownership articles

In white font on a black background, text on the left side of the image reads, "AI is only as good as the data it's built on." The Klaviyo flag is in salmon in the upper left corner. The ride side of the image shows a product illustration of what it looks like to use AI to evaluate business performance in the back end of Klaviyo, along with an example of an AI-powered report.
Why clean data is important to AI development

Learn why clean customer data is integral to the development of artificial intelligence and machine learning in martech platforms.

Profile photo of author Jax Connelly
Jax Connelly
9min read
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How to choose the best CDP for your business

Learn 7 key considerations to keep in mind when selecting the best CDP for your business.

Profile photo of author Jax Connelly
Jax Connelly
15min read
What to expect from iOS 17

Everything ecommerce marketers need to know about Apple’s iOS 17 update, including link tracking protection.

Profile photo of author Annie McGreevy
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10 examples of advanced behavioral targeting in action

Learn how behavioral targeting can help you use insights about your customers’ actions to segment and personalize smarter.

Profile photo of author Jax Connelly
Jax Connelly
16min read
small purple tile with the title of how behavioral targeting works
3 steps to an ethical behavioral targeting strategy

A strong behavioral targeting strategy involves looking at the entirety of first-party customer data, not just isolated data points.

Profile photo of author Jax Connelly
Jax Connelly
13min read
red tile with the title of the behavioral targeting blog
Behavioral targeting: what it is and why it matters

Behavioral targeting is what allows you to treat customers the way they want to be treated. Learn what it is and why it matters.

Profile photo of author Jax Connelly
Jax Connelly
10min read
In poppy font on a lavender background, image shows text that reads: "The more data we can get in there, the more we can do with it": why Klaviyo is one of the best tools for WooCommerce marketing
How Klaviyo drives ecomm success for WooCommerce brands

Learn when it makes sense to build on WordPress + WooCommerce, what makes Klaviyo one of the best tools for WooCommerce email marketing, and more.

Profile photo of author Jax Connelly
Jax Connelly
28min read
Image shows the Klaviyo flag on the right, in the center of a circle with different-sized lavender and salmon dots around the edges. On the left, white font on a black background reads, "The best customer data platform speeds up time to value and lowers total cost of ownership. Will yours?"
5 of the best CDPs on the market

Read about 5 of the top CDPs for centralizing customer insights and making them actionable for highly targeted marketing.

Profile photo of author Jax Connelly
Jax Connelly
11min read