Customer data ownership
Customer data ownership articles
Discover customer data platforms (CDPs)—what they are, what they do, and how they can help you connect your entire tech stack and build cohesive customer experiences.
Learn how customer review marketing can build trust with potential buyers and increase conversion rates across your marketing efforts.

Why do ecommerce reviews matter? Most consumers won’t buy from you without them. Learn more in this blog from Klaviyo.
Learn how to convert website visitors into lifelong customers with these 13 sign-up form best practices from the experts.
Learn all about Customer First Marketing. Get to know your customers and design experience prototypes based on those conversations.
Learn from industry experts on how to successfully approach your ESP migration in an ever-changing economy with these 10 strong + weak frameworks.
Use Klaviyo’s free RFP template to discern what marketing automation tool is right for you during the vendor evaluation process.
Enterprise companies need more than a legacy tech stack to create omnichannel personalized marketing at scale. Klaviyo CDP is an option.
Personalization at scale with the right automation platform helps businesses of all sizes grow more efficiently. Learn how.