Customer data ownership

The the privacy-first web might not be here yet, but consumers (and politicians) continue to demand it. Don't be caught behind the curve. Customer data ownership (i.e. the collection and usage of first-party and zero-party data) is essential for the next era of ecommerce.

Customer data ownership articles

Image shows the profile of a bearded person contained within a lemon-colored outline of the Klaviyo flag. The image background is lavender and lemon-colored text reads: "Want to keep your customers around? Without a CDP, good luck"
What is a customer data platform (CDP)?

Discover customer data platforms (CDPs)—what they are, what they do, and how they can help you connect your entire tech stack and build cohesive customer experiences.

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Jax Connelly
16min read
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Customer review marketing: boost sales and trust

Learn how customer review marketing can build trust with potential buyers and increase conversion rates across your marketing efforts.

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Why ecommerce reviews matter—and how to get them

Why do ecommerce reviews matter? Most consumers won’t buy from you without them. Learn more in this blog from Klaviyo.

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Jax Connelly
20min read
16 sign-up form examples that work | Klaviyo

Learn how to convert website visitors into lifelong customers with these 13 sign-up form best practices from the experts.

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Jax Connelly
36min read
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The Customer-First Marketing guide

Learn all about Customer First Marketing. Get to know your customers and design experience prototypes based on those conversations.

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Emily Riedy
43min read
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10 models for ESP migration in an unforgiving economy

Learn from industry experts on how to successfully approach your ESP migration in an ever-changing economy with these 10 strong + weak frameworks.

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Jax Connelly
30min read
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Your free RFP Template: 122 questions to ask

Use Klaviyo’s free RFP template to discern what marketing automation tool is right for you during the vendor evaluation process.

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Jax Connelly
20min read
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Legacy tech stacks won't cut it

Enterprise companies need more than a legacy tech stack to create omnichannel personalized marketing at scale. Klaviyo CDP is an option.

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Jax Connelly
15min read
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Execs reveal barriers to personalization at scale

Personalization at scale with the right automation platform helps businesses of all sizes grow more efficiently. Learn how.

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Jax Connelly
19min read