Customer data
Privacy and data ownership have become central to the modern customer relationship. As consumers take control of their digital footprint and regulations evolve worldwide, businesses must adapt to a new paradigm: one where transparent data collection and meaningful customer relationships drive success. Explore how leading brands are embracing first-party data strategies, building trust through privacy-centric practices, and creating value exchanges that benefit both business and consumer in the age of digital consciousness.
Customer data articles
Less stalking, more talking Change—it’s the only constant in life. And modern marketing. While announcements like Apple’s iOS 14.5 update and Google’s phasing out of third-party cookies aren’t shocking, they’re far from a pleasant surprise—much less a welcome one for ecommerce marketers. Whether you’re already pivoting your plans or you’re bracing for impact, one thing’s […]
Personalization at scale with the right automation platform helps businesses of all sizes grow more efficiently. Learn how.
Transparency around cookies is a net positive for the industry. Consumers should know how their data is being used.
Collecting Customer-First Data from ecommerce quizzes is key to creating personalized and relevant customer experiences.
Customer-First Data isn’t just the new way forward for ecommerce brands, it’s the only way forward. Here’s what to collect and how to use it.
Learn how the holiday sales playbook has changed and discover real-life examples to retain customers using post holiday using customer-first data.
Klaviyo CMO, Kady Srinivasan offers advice for third-party data: it is dead. Digital experiences should be personalized to scale with Customer-First Data™.
Author’s Note: If your business is already GDPR-compliant, skip ahead to the section called “Ecommerce and GDPR: 2 years on.” For those of you who are new to selling into the United Kingdom (UK) or European Union (EU) or starting a new job in ecommerce, keep reading to learn more about the General Data Protection […]