Customer data ownership
The the privacy-first web might not be here yet, but consumers (and politicians) continue to demand it. Don't be caught behind the curve. Customer data ownership (i.e. the collection and usage of first-party and zero-party data) is essential for the next era of ecommerce.
Customer data ownership articles
Customer data ownership
Everything you need to know about Apple’s changesJan 31, 2022
Find out how Apple iOS 15 will affect your Klaviyo email account, how Klaviyo is responding, and what you can do.
Customer data ownership
7 Ways to Collect Customer-First Data™Dec 16, 2021
Learn how the holiday sales playbook has changed and discover real-life examples to retain customers using post holiday using customer-first data.
Kaleigh Moore
14min read
Customer data ownership
You won’t miss third-party dataSep 7, 2021
Klaviyo CMO, Kady Srinivasan offers advice for third-party data: it is dead. Digital experiences should be personalized to scale with Customer-First Data™.
Kady Srinivasan
10min read
Customer data ownership
How to increase UK customer retentionApr 15, 2021
As lockdowns lift and consumers get distracted, how can you increase customer retention for your ecommerce business? Read these expert tips.
Leya Leydiker
7min read
Customer data ownership
Delight your best customers with a VIP programMay 12, 2020
Get tips and ideas from DTC businesses and create a VIP rewards programs used to influence repeat purchases, retention, among your best customers.
Alexandra McPeak
8min read