Customer data ownership

The the privacy-first web might not be here yet, but consumers (and politicians) continue to demand it. Don't be caught behind the curve. Customer data ownership (i.e. the collection and usage of first-party and zero-party data) is essential for the next era of ecommerce.

Customer data ownership articles

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Why ecommerce reviews matter—and how to get them

Why do ecommerce reviews matter? Most consumers won’t buy from you without them. Learn more in this blog from Klaviyo.

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Jax Connelly
20min read
13 best practices to create sign up forms that convert

Learn how to convert website visitors into lifelong customers with these 13 sign-up form best practices from the experts.

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Jax Connelly
36min read
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The Customer-First Marketing guide

Learn all about Customer First Marketing. Get to know your customers and design experience prototypes based on those conversations.

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Emily Riedy
43min read
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10 models for ESP migration in an unforgiving economy

Learn from industry experts on how to successfully approach your ESP migration in an ever-changing economy with these 10 strong + weak frameworks.

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Jax Connelly
30min read
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Legacy tech stacks won't cut it

Enterprise companies need more than a legacy tech stack to create omnichannel personalized marketing at scale. Klaviyo CDP is an option.

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Jax Connelly
15min read
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Execs reveal barriers to personalization at scale

Personalization at scale with the right automation platform helps businesses of all sizes grow more efficiently. Learn how.

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Jax Connelly
19min read
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The secret to scalable zero-party data

Collecting Customer-First Data from ecommerce quizzes is key to creating personalized and relevant customer experiences.

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15 Customer-First Data™ points you want to collect

Customer-First Data isn’t just the new way forward for ecommerce brands, it’s the only way forward. Here’s what to collect and how to use it.

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Tracey Wallace
25min read