Customer data
The the privacy-first web might not be here yet, but consumers (and politicians) continue to demand it. Don't be caught behind the curve. Customer data ownership (i.e. the collection and usage of first-party and zero-party data) is essential for the next era of ecommerce.
Customer data articles
Learn when it makes sense to build on WordPress + WooCommerce, what makes Klaviyo one of the best tools for WooCommerce email marketing, and more.
Read about 5 of the top CDPs for centralizing customer insights and making them actionable for highly targeted marketing.
These 8 CDP use cases show how insights from your CDP can power smarter digital relationships across the entire customer journey.
Learn how a customer data platform can make your business more data-driven, and 6 other reasons you might need a CDP.
Discover customer data platforms (CDPs)—what they are, what they do, and how they can help you connect your entire tech stack and build cohesive customer experiences.
Learn how customer review marketing can build trust with potential buyers and increase conversion rates across your marketing efforts.
Why do ecommerce reviews matter? Most consumers won’t buy from you without them. Learn more in this blog from Klaviyo.
Learn how to convert website visitors into lifelong customers with these 13 sign-up form best practices from the experts.
Learn all about Customer First Marketing. Get to know your customers and design experience prototypes based on those conversations.