Use cases
Explore real-world examples of how brands across industries are leveraging Klaviyo to solve complex marketing challenges, drive growth, and create exceptional customer experiences. From innovative automation strategies to creative campaign approaches, discover actionable insights and proven implementations that you can adapt for your own business success.
Use cases
Use cases for internal alertsJul 10, 2026
When a VIP abandons a cart or leaves a bad review, your team often doesn't hear about it. Klaviyo's internal alerts fix that. See how 9 B2C brands are using them.
Use cases
Subscription business strategy tipsSep 4, 2025
Discover how leading brands use Klaviyo to grow subscription businesses. Learn strategies for upselling, personalization, retention flows, and advanced automations that increase lifetime value and reduce churn.
Use cases
Grow email revenue with fewer, more targeted messagesJan 6, 2025
Learn how luxury brand Jenni Kayne increased email revenue by 14.5% while reducing daily emails from 3 to 1, maintaining their premium positioning.
Use cases
Grow SMS revenue by breaking this common marketing ruleJan 6, 2025
Discover how beauty brand Laura Geller challenged conventional wisdom about message frequency and achieved 3.9X quarterly SMS revenue growth through smart testing.
Use cases
How to send the text messages customers actually wantJan 6, 2025
Learn how fitness brand POPFLEX automated strategic SMS reminders during their Black Friday sale to triple revenue, without increasing their discount offers.
Use cases
How to use AI to grow email list conversions 65%Jan 6, 2025
Discover how luxury skincare brand Tata Harper used AI-powered form optimization to increase email sign-ups by 65% without changing their subscriber incentives.
Use cases
How Huda Beauty increased email orders 50%Jan 6, 2025
Learn how beauty giant Huda Beauty transformed their email marketing from declining performance to 50% sales growth by testing this simple content change.
Use cases
How Marine Layer fixed this multi-channel problemJan 6, 2025
Discover how clothing brand Marine Layer boosted customer value by creating seamless experiences between their 45+ stores and online shopping platform.
Use cases
A simple trick to boost Black Friday sales without discountsJan 6, 2025
Discover how luxury skincare brand Beekman 1802 used smart customer segmentation to increase holiday sales by 74% while maintaining their premium positioning.