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Use cases

Explore real-world examples of how brands across industries are leveraging Klaviyo to solve complex marketing challenges, drive growth, and create exceptional customer experiences. From innovative automation strategies to creative campaign approaches, discover actionable insights and proven implementations that you can adapt for your own business success.

Use cases
Sep 4, 2025
Subscription business strategy tips
Discover how leading brands use Klaviyo to grow subscription businesses. Learn strategies for upselling, personalization, retention flows, and advanced automations that increase lifetime value and reduce churn.
Use cases
Jan 6, 2025
Grow email revenue with fewer, more targeted messages
Learn how luxury brand Jenni Kayne increased email revenue by 14.5% while reducing daily emails from 3 to 1, maintaining their premium positioning.
Use cases
Jan 6, 2025
Grow SMS revenue by breaking this common marketing 'rule'
Discover how beauty brand Laura Geller challenged conventional wisdom about message frequency and achieved 3.9X quarterly SMS revenue growth through smart testing.
Use cases
Jan 6, 2025
How to send the text messages customers actually want
Learn how fitness brand POPFLEX automated strategic SMS reminders during their Black Friday sale to triple revenue, without increasing their discount offers.
Use cases
Jan 6, 2025
How to use AI to grow email list conversions 65%
Discover how luxury skincare brand Tata Harper used AI-powered form optimization to increase email sign-ups by 65% without changing their subscriber incentives.
Use cases
Jan 6, 2025
How Huda Beauty increased email orders 50%
Learn how beauty giant Huda Beauty transformed their email marketing from declining performance to 50% sales growth by testing this simple content change.
Use cases
Jan 6, 2025
How Marine Layer fixed this multi-channel problem
Discover how clothing brand Marine Layer boosted customer value by creating seamless experiences between their 45+ stores and online shopping platform.
Use cases
Jan 6, 2025
A simple trick to boost Black Friday sales without discounts
Discover how luxury skincare brand Beekman 1802 used smart customer segmentation to increase holiday sales by 74% while maintaining their premium positioning.
Use cases
Jan 6, 2025
Rescue lost sales with this smart customer targeting strateg
Learn how outdoor dog gear brand Ruffwear used smart customer segmentation to create personalized re-engagement campaigns that brought valuable customers back.