POPFLEX’s secret to 3.3x holiday sales: the text messages their customers actually want

Alexandra McPeak

2 min read

Use cases

January 6, 2025

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How POPFLEX tripled holiday SMS sales

Generated by Klaviyo AI

The article explains how POPFLEX used Klaviyo’s multi-channel automations to strengthen their holiday email and SMS strategy. It details how adding targeted SMS reminders to key abandonment flows led to a 3.3x year-over-year increase in holiday revenue attributed to flows and SMS.

• Origin of POPFLEX: POPFLEX began as a solution to founder Cassey Ho’s need for a functional Pilates bag and has since grown into a lifestyle brand with high-profile fans.
• VIP customer focus: The brand aimed to create an intimate VIP experience by ramping up SMS and tailoring messages to customer interests and key marketing moments.
• SMS in abandonment flows: POPFLEX added SMS reminders to browse, cart, and checkout abandonment flows so subscribers received timely prompts to complete purchases before sales ended.
• 3.3x holiday revenue lift: Incorporating more SMS into automations helped increase holiday revenue attributed to flows and SMS by 3.3x year over year, delivering a record 2023 season.
• Replicable strategy: The case study suggests other businesses can similarly automate SMS reminders around sales events to drive additional revenue and retention.

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POPFLEX began in a Pilates studio. Back in college, the brand’s CEO and head designer Cassey Ho worked as a fitness instructor, and she couldn’t find a bag that would fit her mat, water bottle, and towel—so she created one. It became POPFLEX’s first product.

Since then, POPFLEX has grown into a lifestyle brand with noteworthy fans like Taylor Swift, who wore POPFLEX’s patented Pirouette skort in a recent YouTube short. The color she wore sold out in 15 minutes.

POPFLEX’s email and SMS strategy was working well, but they wanted to take it to the next level. Specifically, they wanted to create an intimate VIP experience for every customer.

This meant ramping up their SMS strategy and targeting their messaging more to customer interests and crucial marketing moments.

Incorporate urgent SMS reminders into flows

POPFLEX leaned on Klaviyo’s multi-channel automations to modernize their holiday strategy, making core updates for BFCM.

One of these updates included adding SMS into 3 abandonment flows—for browse, cart, and check-out abandonment—so SMS subscribers got mobile-native reminders to complete their purchase before the sale ended.

Incorporating more text messages into their automations helped boost holiday revenue attributed to flows and SMS by 3.3x YoY—resulting in a record-setting 2023 holiday season for the brand.

Get similar results

Your business can also automate SMS reminders to drive more sales during sales events throughout the year. Here’s how:

• Read the full POPFLEX x Klaviyo case study
• Learn how to increase retention with SMS automations

Power smarter digital relationships with Klaviyo SMS.

Get started

Alexandra McPeak

Alex McPeak is a Content Strategist at Klaviyo. She helps entrepreneurs and small businesses grow. Before joining Klaviyo in 2020, Alex spent several years writing, editing, and podcasting throughout the Boston tech scene. Alex graduated from Emmanuel College. Outside of work, Alex enjoys traveling to warmer places, reading mystery novels, and eating sushi.

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# POPFLEX’s secret to 3.3x holiday sales: the text messages their customers actually want

[POPFLEX](https://www.popflexactive.com/) began in a Pilates studio. Back in college, the brand’s CEO and head designer Cassey Ho worked as a fitness instructor, and she couldn’t find a bag that would fit her mat, water bottle, and towel—so she created one. It became POPFLEX’s first product.

Since then, POPFLEX has grown into a lifestyle brand with noteworthy fans like Taylor Swift, who wore POPFLEX’s patented Pirouette skort in a recent YouTube short. The color she wore sold out in 15 minutes.

POPFLEX’s email and SMS strategy was working well, but they wanted to take it to the next level. Specifically, they wanted to create an [intimate VIP experience](https://www.klaviyo.com/products/customer-experience-hub/ecommerce-cx) for every customer.

This meant ramping up their SMS strategy and targeting their messaging more to customer interests and crucial marketing moments.

## Incorporate urgent SMS reminders into flows

POPFLEX leaned on Klaviyo’s multi-channel automations to modernize their holiday strategy, making core updates for BFCM.

One of these updates included adding SMS into 3 abandonment flows—for browse, cart, and check-out abandonment—so SMS subscribers got mobile-native reminders to complete their purchase before the sale ended.

Incorporating more text messages into their automations helped boost holiday revenue attributed to flows and SMS by 3.3x YoY—resulting in a record-setting 2023 holiday season for the brand.

## Get similar results 

Your business can also automate SMS reminders to drive more sales during sales events throughout the year. Here’s how:

- [Read the full POPFLEX x Klaviyo case study ](https://www.klaviyo.com/customers/case-studies/popflex-bfcm)
- [Learn how to increase retention with SMS automations ](https://www.klaviyo.com/marketing-resources/sms-marketing-guide)

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