Alexandra McPeak
Content strategist-Klaviyo
Alexandra McPeak
Alex McPeak is a Content Strategist at Klaviyo. She helps entrepreneurs and small businesses grow. Before joining Klaviyo in 2020, Alex spent several years writing, editing, and podcasting throughout the Boston tech scene. Alex graduated from Emmanuel College. Outside of work, Alex enjoys traveling to warmer places, reading mystery novels, and eating sushi.
Posts by this author
In lemon font on a dark tan background, stacked capital letters in the upper right corner of the image read, "13 tips to boost SMS engagement now." Below that in smaller black font, copy reads, "SMS best practices." In the lower left corner of the image is an illustration of a marketing text on someone's phone, next to a flowchart of steps in the back end of Klaviyo for sending the text to the consumer.
Alexandra McPeak
Apr 23, 2024
13 SMS marketing best practices from the experts

Discover SMS marketing best practices from top ecommerce experts. Tips for higher click rates and better engagement using personalized campaigns.

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empathetic email examples
Alexandra McPeak
Jul 19, 2023
How to communicate with empathy during a crisis, with 12 examples from the pandemic

How should your brand show up during and after a crisis? Learn how to communicate to your customers with empathy through email and SMS.

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Alexandra McPeak
Jun 6, 2023
Maintain email list hygiene for better deliverability

Why a healthy email list is so important in ecommerce marketing, and how to keep yours clean.

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Alexandra McPeak
May 18, 2023
Make your post-purchase emails count

Learn how to make the most of your post-purchase email flows to maximize revenue.

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Image shows a woman looking at a computer.
Alexandra McPeak
Mar 2, 2023
How to use (and automate) abandoned cart emails

An abandoned cart email is an email used to re-engage shoppers who add products to their online cart but leave the site without purchasing.

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Alexandra McPeak
Jan 2, 2023
Creating marketing momentum around Prime Day

Find out how 3 brands are developing Prime Day marketing strategies beyond Amazon using Customer-First Data.

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last minute bfcm marketing checklist
Alexandra McPeak
Nov 18, 2022
The ultimate last-minute BFCM checklist

For marketers who want to double check BFCM marketing readiness, here is a checklist you can use to ensure you generate more revenue.

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and then this happened podcast
Alexandra McPeak
Aug 25, 2022
And Then This Happened Season 2

Read about the podcast series that features raw, honest conversations with founders, CEOs, and trailblazers in the world of DTC ecommerce.

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an employee in a white suit works on something on their laptop
Alexandra McPeak
Jun 28, 2022
Advertising for ecommerce in a privacy-first world

Ecommerce advertising is imperative for brands, but marketers need to be aware of the data privacy changes and their effects.

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