Alexandra McPeak
Content strategist-Klaviyo
Alexandra McPeak
Alex McPeak is a Content Strategist at Klaviyo. She helps entrepreneurs and small businesses grow. Before joining Klaviyo in 2020, Alex spent several years writing, editing, and podcasting throughout the Boston tech scene. Alex graduated from Emmanuel College. Outside of work, Alex enjoys traveling to warmer places, reading mystery novels, and eating sushi.
Posts by this author
Alexandra McPeak
May 18, 2023
Make your post-purchase emails count

Learn how to make the most of your post-purchase email flows to maximize revenue.

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Alexandra McPeak
Mar 2, 2023
How to use (and automate) abandoned cart emails

An abandoned cart email is an email used to re-engage shoppers who add products to their online cart but leave the site without purchasing.

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Alexandra McPeak
Jan 2, 2023
16 Valentine’s Day marketing ideas

Looking to make customers fall in love with your brand? Find 16 email and SMS marketing campaign ideas that increases lifetime value (LTV)

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Alexandra McPeak
Jan 2, 2023
Creating marketing momentum around Prime Day

Find out how 3 brands are developing Prime Day marketing strategies beyond Amazon using Customer-First Data.

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last minute bfcm marketing checklist
Alexandra McPeak
Nov 18, 2022
The ultimate last-minute BFCM checklist

For marketers who want to double check BFCM marketing readiness, here is a checklist you can use to ensure you generate more revenue.

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and then this happened podcast
Alexandra McPeak
Aug 25, 2022
And Then This Happened Season 2

Read about the podcast series that features raw, honest conversations with founders, CEOs, and trailblazers in the world of DTC ecommerce.

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Alexandra McPeak
Jun 28, 2022
Advertising for ecommerce in a privacy-first world

Ecommerce advertising is imperative for brands, but marketers need to be aware of the data privacy changes and their effects.

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man sitting behind a wheel of the car smiling
Alexandra McPeak
Jun 7, 2022
Is your customer loyalty program best in class?

Discover how rewards and loyalty programs help your business grow. Our guide explores everything you need to know with real-world examples and expert tips.

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owned-media-examples
Alexandra McPeak
Apr 13, 2022
The guide to owned growth, according to regulated brands

These 7 regulated businesses, or “taboo brands,” rely on owned media instead of third-party platforms to build their brands.

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