Alexandra McPeak

Alex McPeak is a Content Strategist at Klaviyo. She helps entrepreneurs and small businesses grow. Before joining Klaviyo in 2020, Alex spent several years writing, editing, and podcasting throughout the Boston tech scene. Alex graduated from Emmanuel College. Outside of work, Alex enjoys traveling to warmer places, reading mystery novels, and eating sushi.

Posts by this author

Alexandra McPeak

Dec 2, 2021

Black Friday down? Not for these 160K brands

How did Cyber Weekend stack up for brands in 2021? While Black Friday sales were down for many, over 160K Klaviyo customers saw major growth.

Alexandra McPeak

Oct 19, 2021

How to communicate shipping delays

Shipping delays are continuing to haunt the retail industry, learn how to use transactional emails to communicate with customers.

Alexandra McPeak

May 27, 2021

Product replenishment email strategies

Ecommerce brands use replenishment or repurchase emails to remind customers to restock a product when it’s low. Find out how to use them effectively.

Alexandra McPeak

Mar 11, 2021

What Is GDPR?

GDPR is the General Data Protection Regulation, which began on May 25, 2018. Learn about the legislation and how it impacts your ecommerce business.

Alexandra McPeak

Aug 18, 2020

Differences between SMS and email marketing

What are the differences between SMS and email marketing? Find out how you’ll need to adjust your content for each channel for best conversion.