Alexandra McPeak

Alex McPeak is a Content Strategist at Klaviyo. She helps entrepreneurs and small businesses grow. Before joining Klaviyo in 2020, Alex spent several years writing, editing, and podcasting throughout the Boston tech scene. Alex graduated from Emmanuel College. Outside of work, Alex enjoys traveling to warmer places, reading mystery novels, and eating sushi.

Posts by this author

Alexandra McPeak

Jan 6, 2025

How to stop burning out your email list

Discover how DKNY transformed their email marketing by personalizing messages for online and in-store customers, leading to a 30% increase in revenue while reducing email volume.

Alexandra McPeak

Apr 24, 2024

13 SMS marketing best practices from the experts

Discover SMS marketing best practices from top ecommerce experts. Tips for higher click rates and better engagement using personalized campaigns.

Alexandra McPeak

Jun 6, 2023

Maintain email list hygiene for better deliverability

Learn why email list hygiene is important, and how, with 4 steps to a cleaner email list.

Alexandra McPeak

Apr 11, 2023

The Customer-First Marketing guide

A guide to creating a Customer-First Marketing strategy and owning your data in the privacy-first era with experiences your customers want.

Alexandra McPeak

Aug 26, 2022

And Then This Happened Season 2

Read about the podcast series that features raw, honest conversations with founders, CEOs, and trailblazers in the world of DTC ecommerce.

Alexandra McPeak

Apr 13, 2022

The guide to owned growth, according to regulated brands

These 7 regulated businesses, or "taboo brands," rely on owned media instead of third-party platforms to build their brands.

Alexandra McPeak

Apr 2, 2022

The secret to scalable zero-party data

Collecting Customer-First Data from ecommerce quizzes is key to creating personalized and relevant customer experiences.

Alexandra McPeak

Mar 23, 2022

Create birthday emails for subscribers

Create a birthday email with best practices in mind to gain customer loyalty. Increase retention with clear examples of how to do it in Klaviyo.

Alexandra McPeak

Feb 8, 2022

Why “taboo” brands are owning marketing

Even with sex toys, CBD, and other “taboo” items forbidden from advertising these brands are winning marketing through their own channels.