Inside season 2 of the podcast
Generated by Klaviyo AI
Season 2 of And Then This Happened introduces a new name and renewed focus on the unpredictable realities of building DTC ecommerce businesses. The season continues to feature founders and leaders sharing candid stories and practical lessons about navigating unexpected challenges.
- New show name: The podcast formerly called Making it Happen is now And Then This Happened, reflecting the unexpected twists in entrepreneurial journeys.
- Focus on uncertainty: Season 2 emphasizes that founders cannot control everything and highlights how they respond to unforeseen personal, interpersonal, and logistical challenges.
- Returning hosts: Founders Katie Demo and Jenny Rudin of Brass Clothing return as hosts to continue demystifying what it takes to start and grow a business.
- Guest perspectives: The season features leaders from successful ecommerce brands sharing both compelling stories and tactical leadership advice.
- Ongoing series: New episodes are released weekly and are available on Klaviyo, Apple Podcasts, Spotify, and Google Play.
We’re thrilled to be back for our second season…
Today marks the launch of Season 2 of And Then This Happened, a podcast series that features raw, honest conversations with founders, CEOs, and trailblazers in the world of DTC ecommerce.
We’re thrilled to be back for our second season, which spotlights inspiring individuals who have overcome personal, interpersonal, and logistical challenges to find success.
Not ringing a bell? That could be because the first season of the show was called Making it Happen.
So why the new name, and what exactly can you expect from the new season? Check out the trailer below or keep reading to find out what’s changing—and what’s staying the same this time around.
What changed?
As we started working on Season 2, we realized Making it Happen wasn’t quite the right name for the show we were creating. It felt a little idealist, and it implied that founders have it under control at all times.
They don’t. You can occasionally “make something happen” if you work hard and believe in yourself. But when you’re building a business, things happen that are beyond your control—for better or for worse. And in those cases, it’s not always as simple as just making it happen.
This year, we wanted to underline the fact that along the journey to building a thriving business, the unexpected is bound to happen. We believe being an entrepreneur doesn’t mean avoiding or preventing these moments—it means reacting to them, finding a solution, and figuring out a way to get past them.
That’s what this show is all about. And it’s what the new name embraces.
So whether you’re starting a business, leading a team, running a company, or you just like a good story, we hope And Then This Happened gives you the inspiration and advice you need to make it through to the next chapter (or even just the next page) of your journey.
What’s the same?
Katie Demo and Jenny Rudin, co-founders at Brass Clothing and hosts of Season 1, return in Season 2 to continue demystifying the entrepreneur’s journey. As founders themselves, they have seen it all, been through it all, and come out on the other side.
We’ll also continue to feature inspiring individuals who work at successful ecommerce brands. They’ll divulge captivating stories as well as tactical advice around what it takes to be a leader, a trailblazer, and a visionary.
Through it all, And Then This Happened will showcase what it’s really like to start, run, and grow a business.
Tune in
Subscribe to the show, and tune in on a weekly basis to see what guests are in store for Season 2.
Listen on Klaviyo, Apple Podcasts, Spotify, or Google Play.
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