Alexandra McPeak

Alex McPeak is a Content Strategist at Klaviyo. She helps entrepreneurs and small businesses grow. Before joining Klaviyo in 2020, Alex spent several years writing, editing, and podcasting throughout the Boston tech scene. Alex graduated from Emmanuel College. Outside of work, Alex enjoys traveling to warmer places, reading mystery novels, and eating sushi.

Posts by this author

Alexandra McPeak

Mar 28, 2025

Empathetic email marketing during uncertainty

How should your brand show up during times of uncertainty? Learn how to communicate to your customers with empathy through email and SMS.

Alexandra McPeak

Jan 6, 2025

Grow email revenue with fewer, more targeted messages

Learn how luxury brand Jenni Kayne increased email revenue by 14.5% while reducing daily emails from 3 to 1, maintaining their premium positioning.

Alexandra McPeak

Jan 6, 2025

Grow SMS revenue by breaking this common marketing 'rule'

Discover how beauty brand Laura Geller challenged conventional wisdom about message frequency and achieved 3.9X quarterly SMS revenue growth through smart testing.

Alexandra McPeak

Jan 6, 2025

How to send the text messages customers actually want

Learn how fitness brand POPFLEX automated strategic SMS reminders during their Black Friday sale to triple revenue, without increasing their discount offers.

Alexandra McPeak

Jan 6, 2025

How to use AI to grow email list conversions 65%

Discover how luxury skincare brand Tata Harper used AI-powered form optimization to increase email sign-ups by 65% without changing their subscriber incentives.

Alexandra McPeak

Jan 6, 2025

How Huda Beauty increased email orders 50%

Learn how beauty giant Huda Beauty transformed their email marketing from declining performance to 50% sales growth by testing this simple content change.

Alexandra McPeak

Jan 6, 2025

How Marine Layer fixed this multi-channel problem

Discover how clothing brand Marine Layer boosted customer value by creating seamless experiences between their 45+ stores and online shopping platform.

Alexandra McPeak

Jan 6, 2025

A simple trick to boost Black Friday sales without discounts

Discover how luxury skincare brand Beekman 1802 used smart customer segmentation to increase holiday sales by 74% while maintaining their premium positioning.

Alexandra McPeak

Jan 6, 2025

Rescue lost sales with this smart customer targeting strateg

Learn how outdoor dog gear brand Ruffwear used smart customer segmentation to create personalized re-engagement campaigns that brought valuable customers back.