Alexandra McPeak
Content strategist-Klaviyo
Alex McPeak is a Content Strategist at Klaviyo. She helps entrepreneurs and small businesses grow. Before joining Klaviyo in 2020, Alex spent several years writing, editing, and podcasting throughout the Boston tech scene. Alex graduated from Emmanuel College. Outside of work, Alex enjoys traveling to warmer places, reading mystery novels, and eating sushi.
Posts by this author
Ecommerce quizzes: the secret to scalable Customer-First Data™, according to these 11 brands
Create birthday emails for subscribers (with best practices)
Sex, drugs, and DTC: Why “taboo” brands are owning marketing
9 Valentine’s Day marketing ideas to make your customers fall in love your brand
Black Friday down? Not for these 160K brands
How to get ahead of holiday shipping delays and fulfillment issues
Learn how to to maintain email list hygiene for better deliverability
How to communicate shipping delays via email to your customers
What is B2C marketing? B2C examples & marketing considerations