Alexandra McPeak
Posts by this author
Learn how to consolidate your data to create more thoughtful journeys for customers.
Learn how to discount strategically with advanced segmentation.
Learn how to target disengaged customers with RFM segmentation.
Learn how to tailor messages by channel to achieve omnichannel personalization.
For marketers who want to double check BFCM marketing readiness, here is a checklist you can use to ensure you generate more revenue.
Discover SMS marketing best practices from top ecommerce experts. Tips for higher click rates and better engagement using personalized campaigns.
Learn why email list hygiene is important, and how, with 4 steps to a cleaner email list.
Learn how to make the most of your post-purchase email flows to maximize revenue.
Learn all about Customer First Marketing. Get to know your customers and design experience prototypes based on those conversations.