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Built for speed: the latest innovations across Klaviyo Service

Klaviyo news
November 12, 2025

If the last few weeks are any indication, Klaviyo’s service team is moving at full throttle. From new analytics in Customer Hub to expanded tone controls in K:AI Customer Agent and customizable CSAT surveys in Helpdesk, we’ve been shipping fast—bringing brands closer to their customers and helping them turn every interaction into revenue.

Klaviyo Service brings marketing and service together in one AI-first CRM. Here’s what’s new and how all of it’s helping brands deliver seamless, personalized experiences across every touchpoint.

Customer Hub: more personalization, more conversion

Customer Hub is the on-site destination where customers can manage orders, rewards, and favorites, all while generating rich engagement data that powers smarter marketing. Here’s what’s new:

  • Favorites widget animation: When a shopper saves an item to favorites, they now see an animation showing a list of all of their favorites. This draws them in to browse and purchase the items they love the most.
  • Persistent “Add to Cart + Favorites” widget: A new sticky widget follows shoppers down the page, letting them add items or mark favorites without losing their place. This improves discoverability and check-out flow.
  • Loyalty integration: Updates to our Smile.io integration mean customers can now see loyalty points in the profile view as well as the “For You” tab.
  • More control over look and feel: You now have control over how the hub appears on-site. Choose from a floating panel vs. a full-height drawer, go with icons or text for your tabs, and even use custom CSS to dial in Customer Hub so it’s 100% your brand.
  • Favorites on collection pages: Enable favorites across collection pages, in addition to product pages, giving shoppers a consistent experience wherever they browse.

With these updates, Customer Hub goes beyond order tracking to become a true conversion driver. Every favorite, click, or loyalty redemption becomes a marketing signal that fuels personalized campaigns and segments.

Customer Hub analytics: turning engagement into insights

Inside Klaviyo’s real-time analytics dashboard, you now have access to granular insights for measuring what shoppers love most—and acting on it. Here’s what’s new:

  • Content block analytics: Track total clicks and click-through rates across every block in Customer Hub, so you can see what drives engagement and segment based on real behavior. This empowers you to send more personalized marketing.
  • Favorites analytics: Identify your customers’ favorite products and measure their direct revenue impact, closing the loop between discovery and conversion.

With Klaviyo’s built-in data platform, these insights are instantly actionable. Segment by top favorited products, trigger personalized follow-ups, or test new recommendations without leaving the platform.

Customer Agent: brand-tuned AI that speaks in your voice

Customer Agent is now even more customizable, helping your brand feel more human to your customers. Here’s what’s new:

  • Tone of voice controls: Choose between professional, friendly, neutral, or playful communication styles, and preview live responses in your brand voice.
  • Knowledge gap detection: When a brand enables Customer Agent, we automatically test it against the most common shopper questions to show what it can already answer and where information is missing. This shows how well the Agent can respond before anyone starts training or adding content, giving brands a strong starting baseline to build from.
  • Channels overview: Enable Customer Agent across channels—web chat, SMS, and email (beta)—in one unified workspace.
  • SMS conversation starters: Teach customers they can reply to marketing texts with automated prompts like “Text back if you have any questions.” It’s a simple change that turns one-way messages into two-way conversations, and turns conversations into sales.

Behind every message is Klaviyo’s AI-first data platform, which helps you make sure every interaction feels on-brand, informed, and contextually relevant.

Helpdesk: from resolution to retention

Customer support should help your brand create loyalty moments that lead to repeat purchases, not just close tickets. The latest Klaviyo Helpdesk updates help teams do both:

  • CSAT surveys: Collect customer feedback right after a ticket closes, choosing between emojis, icons, or star ratings. Add your own text for a branded touch.
  • AI handoff summaries: When Customer Agent escalates a conversation, Helpdesk shows a clear, concise summary of what happened—so human agents can jump in fast, without re-reading the entire thread.
  • Sentiment analysis: Helpdesk automatically detects customer tone and urgency, helping your team prioritize responses and tailor their approach for higher-quality service.
  • Order editing: Update orders directly in Helpdesk. Adjust quantities, change shipping addresses, or cancel orders without switching tools.
  • Subscription management: Manage recurring orders with our Recharge integration. Pause a subscription, skip a delivery, adjust quantity, or cancel a subscription in just a few clicks.

With every interaction feeding into Klaviyo’s unified customer profiles, your support data isn’t siloed. It powers segmentation, retention, and next-best-action marketing.

Built for speed, and for your growth

We’re moving fast so you can, too. Every new feature, from analytics that drive smarter decisions to AI that personalizes in real time, helps you act with agility and confidence.

Because when your data, marketing, and service are connected, every customer moment becomes a chance to build loyalty and drive growth.

This is what Klaviyo was built for: speed that empowers, not complexity that slows you down.

Alexandra McPeak
Alexandra McPeak
Content strategist
Alex McPeak is a Content Strategist at Klaviyo. She helps entrepreneurs and small businesses grow. Before joining Klaviyo in 2020, Alex spent several years writing, editing, and podcasting throughout the Boston tech scene. Alex graduated from Emmanuel College. Outside of work, Alex enjoys traveling to warmer places, reading mystery novels, and eating sushi.

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