Customer experiences span across time, channels, and lifecycle moments: in marketing messages, support tickets, returns, repeat purchases, loyalty milestones, subscription changes, and every signal in between. While Klaviyo connects all of that context in a single platform, brands taking an AI-first approach to reporting and insights want more.
Through Klaviyo’s remote MCP server, nearly 200,000 brands can securely provide AI tools like LLMs with real-time access to their extensive customer behavior and marketing engagement data. That means models can analyze, summarize, and help take action using natural language—safely, conversationally, and from any device.
Today, we’re taking that one step further.
Set up Anthropic’s Claude with Klaviyo in minutes
Klaviyo is now officially listed in the Claude’s Connector directory, making it even easier for you to get started. Bring your marketing and service data into the Claude experience so that your teams can prompt Claude and ask it to use real customer and performance context without exporting data, rebuilding dashboards, or losing the thread between insight and action.
Inside Claude, try asking for:
- Campaign performance: “Show me the performance report for my Black Friday email campaign”
- Profile insights: “Find customers who haven’t purchased in 90 days but opened emails recently”
- Campaign creation: “Create a new email campaign for our spring sale targeting VIP customers”
- Flow analysis: “How is my abandoned cart flow performing compared to last month?”
But don’t stop at reporting: Ask for insights, recommendations, and new ideas based on your overall business context and priorities from past conversations with Claude.
Because the MCP server connects to Klaviyo’s customer data and your Claude conversations, responses aren’t generic. They’re grounded in what’s actually happening in your business.
Model-agnostic by design: meeting brands where they work
This Claude experience also reflects a bigger belief at Klaviyo: brands should own their data.
We’re entering a world where different models will specialize in different jobs. Some will excel at code and “build it for me” workflows. Others will become consumer defaults or lead in multimodal creation.
Klaviyo is built for that reality.
We bring trusted customer context into the tools brands already use—securely, flexibly, and without locking them into one model or vendor, so that it’s easier to adopt the tools of tomorrow.
The future of AI isn’t just smarter models. It’s AI that actually understands your business.
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