From insight to action: Introducing Segments from Funnels

Every marketer knows this moment.

You’re in your funnel. You see the drop-off. You feel the opportunity. And then comes the friction: exporting data, rebuilding segments, guessing intent, and hoping you’re still talking to the right people by the time the campaign goes live.

Funnels are great at showing you what happened. But until now, they haven’t helped you do much about it. 

That changes with segments from funnels––a new way to turn funnel insights into instantly targetable audiences, directly inside Klaviyo.

Funnels show you where people drop off but not how to reach them

Funnels are one of the most powerful tools in a marketer’s toolkit. They reveal patterns. They surface friction. They help you understand where curiosity turns into hesitation, or disappears altogether.

But there’s a gap most marketers have learned to live with. You can see funnel journeys where people opened an email and added to cart, or started viewing products after placing an order – but 

what you can’t easily do is act on those insights without leaving the funnel. Traditionally, that meant:

• Rebuilding complex segments manually
• Approximating behavior instead of following exact sequences
• Losing momentum—and often, relevance—along the way

In other words: insight without action.

From observing the journey to acting on it

Segments from Funnels closes that gap. Now, when you spot a meaningful drop-off in Funnel Analysis, you can create a targetable segment with one click. No manual setup required.

Instead of asking: “How do I rebuild this audience?” You can ask: “What should I say to them next?”

Because segments from funnels lets you target people based on what they did, in a specific order.

For example:

• Opened an email and then viewed a specific product. This finds individuals who were directly influenced by your product email. 
• Placed an order and then visited your site again. This is a real-time segment of shoppers who are ready to buy again.  
• Clicked on social retargeting  but then didn’t place another order. This is an important audience for potential repeat purchases. 

This sequence-based targeting reflects how real people behave, and how real decisions are made.

Marketing works best when it’s timely and contextual

Message relevance isn’t just about who you’re talking to. It’s about when and why.

The closer your message is to the moment of intent, the more likely it is to resonate. Segments from Funnels helps you:

• Build smarter audiences without guesswork
• Trigger re-engagement flows at exactly the right moment
• Sync high-intent segments directly to ad platforms
• Respond to behavior, not assumptions

No spreadsheets. No rebuilding logic. No losing the thread of the customer journey.

What you can do with Segments from Funnels

Here’s how marketers are already using it:

• Re-engage high-intent drop-offs: Spot where customers fall out of your funnel and immediately create a segment to bring them back—whether that’s through email, SMS, or paid retargeting.
• Personalize based on sequence, not just actions: Instead of targeting “product viewers,” target people who followed this exact path. That nuance changes the message, and the outcome.
• Move faster, test more: Because segments are created directly from Funnel Analysis, you can move from insight to experiment without delay. That means faster learning and better optimization.

Who it’s for

Segments from funnels are available to customers using Marketing Analytics and Advanced KDP. If you’re already analyzing funnels in Klaviyo, this feature is designed to help you close the loop and turn analysis into impact.

See the journey. Then act on it.

Great marketing isn’t just about understanding your customers. It’s about responding to them—quickly, thoughtfully, and in context.

With segments from funnels, you don’t just see the journey. You finally get to act on it in real-time.