Alicia Chang

Turn marketing funnel analysis into actionable segments—without spreadsheets or rebuilding logic. Re-engage drop-offs and personalize faster with Segments from Funnels by Klaviyo.

Personalized send time uses AI for send time optimization, delivering messages when each shopper is most likely to engage, click, and convert.

AI works best with your data. Klaviyo’s MCP server links to AI platforms like Cursor, Claude, and Windsurf—unlocking smarter, faster, and more creative marketing.

Discover Klaviyo’s new omnichannel attribution feature. Measure the ROI of every marketing channel—from email and SMS to social and ads—to understand the full customer journey and maximize revenue.

Discover repeat purchase trends with Klaviyo’s new cohort analysis. Gain insights into customer behavior, optimize retention, and drive long-term revenue growth.

Here are some Klaviyo Analytics features that can help close out the year and support 2025 Marketing Planning with your customer data.

Learn about attribution best practices and the improvements we’re making to give you the flexibility and precision to track real business and marketing results.

Klaviyo CDP allows you to transform profile properties to ensure clean, reliable data that you can use for better targeting and personalization.

Learn how Klaviyo’s conversion overview dashboard gives you immediate answers to metrics and performance so that you can focus on improving your marketing strategy.