Alicia Chang

Alicia Chang is a product marketing manager at Klaviyo, focused on helping customers get the most out of their CDP and data. She aims to make it easy to understand and activate data, and drive impactful personalization at scale. Alicia is based in Boston, MA.

Posts by this author

Alicia Chang

23 Jan 2026

Klaviyo data is now in Claude

Bring your Klaviyo data into Claude to analyse performance, uncover insights, and take action without exporting data or rebuilding dashboards

Alicia Chang

14 Jan 2026

Personalised Send Time: AI for send time optimisation

Personalised send time uses AI for send time optimisation, delivering messages when each shopper is most likely to engage, click, and convert.

Alicia Chang

25 Sept 2025

Klaviyo’s MCP server is here

AI works best with your data. Klaviyo’s MCP server links to AI platforms like Cursor, Claude, and Windsurf—unlocking smarter, faster, and more creative marketing.

Alicia Chang

15 Sept 2025

Introducing omnichannel attribution in Klaviyo

Discover Klaviyo's new omnichannel attribution feature. Measure the ROI of every marketing channel—from email and SMS to social and ads—to understand the full customer journey and maximise revenue.

Alicia Chang

18 Aug 2025

Advanced CDP strategies for BFCM

Learn how to use Klaviyo’s advanced CDP to drive more revenue this BFCM—from real-time personalization and enriched profiles to warehouse syncs, alerts, and custom segmentation.

Alicia Chang

7 Aug 2024

Klaviyo's updated attribution model

Introducing updates to the Klaviyo attribution model, allowing for adjustments to touchpoints, look-back windows, and filters right in your dashboard.