Alicia Chang

AI works best with your data. Klaviyo’s MCP server links to AI platforms like Cursor, Claude, and Windsurf—unlocking smarter, faster, and more creative marketing.

Learn how to use Klaviyo’s advanced CDP to drive more revenue this BFCM—from real-time personalization and enriched profiles to warehouse syncs, alerts, and custom segmentation.

Introducing updates to the Klaviyo attribution model, allowing for adjustments to touchpoints, look-back windows, and filters right in your dashboard.