Marketing is undergoing its most profound shift since the smartphone era. Conversational AI is becoming a new surface for discovery, decision-making, and soon, commerce itself. As people increasingly turn to tools like ChatGPT to ask what to buy, which brands to trust, or how to make sense of information, their expectations around how technology should work are changing, too.
Marketers feel this shift twice. First as consumers, and again in their day-to-day roles. The more they rely on conversational AI in their personal and professional lives, the more they expect every tool they use to work the same way: fast, intuitive, and responsive in natural language. That shift is reshaping what marketers want from their technology, and it’s why Klaviyo is bringing its intelligence directly into the conversational tools they already use.
Today, we’re excited to announce the Klaviyo app for ChatGPT. It is a new way for marketers to access, understand, and act on their Klaviyo data directly inside a conversational AI environment. This launch builds on Klaviyo’s early investment in the AI ecosystem, including our adoption of the Model Context Protocol (MCP), which enables brands to connect their data to natural-language interfaces wherever they work.
“The Klaviyo app for ChatGPT brings the power of your customer data directly into the places you already work,” says Adil Wali, Klaviyo’s Chief Product Officer, puts it. “It lays the foundation for deeper capabilities—from campaign creation to real-time customer insights—all through natural conversation.”
The Klaviyo app for ChatGPT brings the power of your customer data directly into the places you already work.
With our new ChatGPT app, we’re moving marketing toward a truly conversational workflow, one that is fluid, intuitive, and connected to the same real-time consumer insights marketers rely on every day in Klaviyo. It’s a meaningful step toward the next interface of marketing: a continuous conversational loop where insight, creativity, and action live together.
The next interface of marketing is here
Marketers have been conditioned to seek answers inside their tools by opening a reporting dashboard, running a query, or exporting a spreadsheet. Then, they often require a data analyst to parse and interpret the data.
Conversational interfaces like ChatGPT have changed that forever.
ChatGPT has become the place where strategists draft briefs, plan campaigns, revise copy, and ask quick questions. But until now, those conversations have been disconnected from real first-party performance data. The Klaviyo ChatGPT app closes that gap.
With the app, marketers can:
- Ask in plain language how campaigns and flows are performing
- View real Klaviyo data returned as interactive cards and tables
- Click into deep-dive analytics for any campaign or flow
- Get plain-language insights and recommended next steps
- And soon, create complete Klaviyo campaigns directly from ChatGPT
We built the Klaviyo app for ChatGPT for the way marketers already use AI, designing it to make their Klaviyo data accessible and actionable wherever they prefer to work.
Now live: real-time campaign and flow performance in ChatGPT
Our first release focuses on what marketers told us they need most: fast visibility into performance and the ability to go deeper without opening a dashboard or switching tools.
Now, marketers can use the Klaviyo app in ChatGPT to view and analyze the performance of their campaigns and flows instantly, wherever they are. And because ChatGPT is accessible across devices, this effectively unlocks mobile access to key Klaviyo insights for the first time, giving marketers real-time visibility even on the go.
Ask ChatGPT how your campaigns or flows are performing
Ask @Klaviyo in ChatGPT,: “How are my campaigns performing this week?” or “Show me flow performance from the last seven days.”
And you’ll immediately see:
- Campaign performance tables
- Flow performance tables
- Send status
- Delivered counts
- Open and click rates
- Conversion rate
- Attributed revenue
All displayed as interactive, mobile-friendly cards right inside ChatGPT.
Insights and analysis in one click
Instead of navigating multiple dashboards, you get clarity in a single conversational thread. Tap Analyze on any table or row, and the app surfaces a complete deep-dive analysis, including:
- KPIs and metric comparisons vs. previous sends or historical benchmarks
- Micro-insights (e.g., “CTR dipped 4% vs. prior sends: test a shorter subject line”)
- Segment performance or cohort over-indexing
- Highlighted opportunities or anomalies
Flow analysis includes:
- Step-by-step performance
- Entry rate trends
- Drop-off points
- Daily or weekly revenue
- Suggested optimizations
Get instant follow-up recommendations
After reviewing the performance, simply ask: “Klaviyo, what should I do next?”
And ChatGPT will suggest next steps based on your Klaviyo data, like:
- Whether to resend, segment, or optimize
- Follow-up email recommendations
- Subject line ideas
- Optimal send windows
- Audience or cohort suggestions
It’s the fastest path from insight → action.
What’s next: analyze audiences and build campaigns all in ChatGPT
While reporting and performance analysis for both campaigns and flows are available today, the roadmap ahead unlocks even more for marketers.
List and segment analysis
Soon, you’ll be able to ask the Klaviyo app in ChatGPT to suggest new segments or analyze existing lists.
The app will surface segment shifts, engagement signals, and customer behavior trends all in chat. From there, you can analyze the data, ask more questions, and develop strategic recommendations.
Campaign creation inside ChatGPT
One of the most exciting future milestones is campaign drafting and creation directly in ChatGPT.
Imagine asking:“Draft a BFCM teaser email using last year’s best-performing structure and this year’s VIP offer.”
And receiving:
- Audience and segment selection
- Suggested send time
- Template recommendations
- Subject line and preheader
- AI-generated body copy
- A preview card you can refine in conversation
- A draft saved into your Klaviyo account with a single click
A new era of conversational marketing
Marketing has always been a conversation, one between a brand and its customers, data, and team ideas. With the Klaviyo ChatGPT app, analyzing and optimizing your marketing becomes a conversation, too.
No dashboards. No digging. No delays. Just real insights, delivered instantly, in the platform where you already think, plan, and create. But this is only the beginning. The Klaviyo ChatGPT app lays the groundwork for a world where:
- Insights and actions happen in a single thread
- Campaigns are generated from a simple prompt
- Audience intelligence appears instantly without filters or exports
- AI agents collaborate with your team, informed by customer behavior and performance
This is the early stage of the autonomous CRM: marketers define the goals, and AI accelerates the path to action. Klaviyo becomes the intelligence layer powering the next era of commerce.
The future of marketing is conversational, and it’s here today.
Try the Klaviyo app in ChatGPT now or browse apps from your ChatGPT sidebar.
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