Customer experience
The modern customer journey extends far beyond the transaction—it's an intricate web of interactions that shape brand perception, loyalty, and lifetime value. Explore how leading brands are reimagining customer experience across digital and physical touchpoints, turning everyday interactions into opportunities for deepening relationships. Learn strategies for mapping, measuring, and optimising the customer journey to create seamless experiences that drive satisfaction, retention, and sustainable growth in an increasingly competitive marketplace.
Customer experience
7 strategies for tariffs23 Apr 2025
7 concrete steps brands can take to take advantage of the 90-day pause on reciprocal tariffs—from pricing tests to supply chain shifts and tech efficiencies.
Customer experience
Why Klaviyo built the CRM for B2C20 Feb 2025
Learn about the history of CRM software and how Klaviyo changed the game by introducing the first CRM designed specifically for B2C businesses.
Customer experience
What is an ecommerce CRM? Your guide to customer relationship management19 Feb 2025
An ecommerce CRM is a tool designed for the needs of an ecommerce business, like maintaining customer profiles, order history, and more.
Customer experience
Top B2C marketing strategies for 202522 Jan 2025
Discover the best B2C marketing strategies for 2024. Learn how personalisation, empathy, and innovative tactics can boost your business and connect with consumers.
Customer experience
Why ecommerce reviews matter—and how to get them25 Jul 2023
With over 94% of consumers reporting they check reviews before purchasing — growing and maintaining them is vital to your online business. Learn how.
Customer experience
Tips for the 5 stages of the marketing funnel22 Oct 2022
Lifecycle marketing helps you tailor customer experiences at every stage of the marketing funnel, improving conversions and retention