Customer experience
The modern customer journey extends far beyond the transaction—it's an intricate web of interactions that shape brand perception, loyalty, and lifetime value. Explore how leading brands are reimagining customer experience across digital and physical touchpoints, turning everyday interactions into opportunities for deepening relationships. Learn strategies for mapping, measuring, and optimising the customer journey to create seamless experiences that drive satisfaction, retention, and sustainable growth in an increasingly competitive marketplace.
Customer experience
B2C marketing: 2026 guide to business-to-consumer strategies20 May 2026
What is B2C marketing, and how do you win over today’s consumers? Discover the B2C customer lifecycle, key differences from B2B, and 5 strategies for success.
Customer experience
What is an ecommerce CRM? Discover the features and benefits23 Mar 2026
An ecommerce CRM is a tool designed for the needs of an ecommerce business, like maintaining customer profiles, order history, and more.
Customer experience
7 key customer service metrics26 Jan 2026
Customer service metrics in 2026 aren’t just about service. They can also generate revenue. Learn more about the seven metrics you should be tracking this year.
Customer experience
Customer Service and Marketing: Why Unified Data Matters26 Jan 2026
Learn how unifying customer service and marketing data improves personalisation, efficiency, and revenue—and why a shared CRM foundation matters.
Customer experience
7 strategies for tariffs23 Apr 2025
7 concrete steps brands can take to take advantage of the 90-day pause on reciprocal tariffs—from pricing tests to supply chain shifts and tech efficiencies.
Customer experience
Why Klaviyo built the CRM for B2C20 Feb 2025
Learn about the history of CRM software and how Klaviyo changed the game by introducing the first CRM designed specifically for B2C businesses.
Customer experience
Why ecommerce reviews matter—and how to get them25 Jul 2023
With over 94% of consumers reporting they check reviews before purchasing — growing and maintaining them is vital to your online business. Learn how.
Customer experience
Tips for the 5 stages of the marketing funnel22 Oct 2022
Lifecycle marketing helps you tailor customer experiences at every stage of the marketing funnel, improving conversions and retention