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SMS marketing

SMS marketing is a powerful channel for intimate, immediate customer connections. With unmatched open rates and direct accessibility, it offers brands a unique opportunity to build personal relationships at scale. Explore how innovative marketers are crafting SMS strategies that respect consumer privacy, deliver timely value, and transform mobile messaging into a cornerstone of their customer engagement and revenue growth initiatives.

SMS marketing articles

SMS marketing
28 May 2025
Guide to Conversational SMS

Learn how to use conversational SMS features and strategies to enhance customer engagement and boost sales with personalised, automated messaging.

SMS marketing
14 May 2025
13 SMS marketing best practices from the experts

Discover SMS marketing best practices from top ecommerce experts. Tips for higher click rates and better engagement using personalised campaigns.

SMS marketing
30 Apr 2025
9 SMS integrations to un-silo SMS marketing

Unlock 10 powerful SMS integrations with Klaviyo to boost automation, improve performance, and drive more revenue with seamless, data-driven messages.

SMS marketing
6 Feb 2025
How to conduct an audit of your SMS program

SMS marketing programs can be a crucial part of cultivating customer relationships. Learn how you can assess the health and effectiveness of those efforts.

SMS marketing
31 Jan 2025
RCS explained

Mobile messaging is getting a major upgrade and marketers should take note. Learn what RCS offers and what Klaviyo is developing to support RCS.

SMS marketing
20 Nov 2024
100+ European SMS marketing stats

100+ SMS marketing statistics from consumers in 13 European countries to inform your 2024 SMS Marketing Strategy

SMS marketing
22 Aug 2024
6 steps to stay compliant when sending texts in France

Learn the key regulations to send compliant SMS marketing messages in the UK, plus what 8,000 brands do to make compliance easier.

SMS marketing
31 Jul 2024
9 SMS segments to set up yesterday

There are many ways to engage in targeted segmentation for your sms lists. Learn how groupings like VIP subscribers and high intent shoppers can drive conversions.

SMS marketing
9 Jul 2024
SMS marketing speeds time to purchase

Discover how SMS marketing can speed up time to purchase. Learn how to build a strategy that increases revenue and brand loyalty.