Email marketing
Tactical email strategies and examples for ecommerce
Upgrade your automation with better-than-basic email marketing that fosters long-term relationships with customers and translates to ecommerce revenue growth.Email marketing articles
Learn how you can still use email open rate metrics to move your marketing strategy forward, even if the data may seem irrelevant.
Your unsubscribe rate might seem like a minor metric, but it’s a key piece of your marketing strategy.
How does your email performance rank against your peers? Discover the numbers from 2024, and what they tell us about the state of marketing across industries.
10 steps to create and optimise email newsletters for conversion – covering templates, design, personalisation, AI, subject lines and best send time.
Reverse the unsubscribes! Start creating emails your audience can’t wait to open and click with these 8 steps to email subscriber success.
To avoid the risk of lost or blocked emails, marketers should prepare for Google and Yahoo’s email sender requirements which are being fully enforced in 2024.
Learn how to create automated post-purchase email flows that drive customer loyalty and maximise revenue.
In this guide to email marketing automation, learn why it’s worth the effort, plus 10 types of automated email flows to inspire
70% of potential online purchases are abandoned. Win customers back by following our guide to creating automated abandoned cart emails flows.