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Email marketing

Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it’s evolved into a sophisticated channel for personalisation, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today’s consumers.

Email marketing articles

Email marketing
3 Jun 2025
How to create a newsletter: 10 steps to conversions

Learn how to create a newsletter that converts with this 10-step plan that delivers value to your readers covering templates, personalisation, AI, subject lines and best send times.

Email marketing
29 May 2025
Combine SMS and email marketing

Discover powerful ways to combine SMS and email marketing to grow your business

Email marketing
20 May 2025
Email marketing tools every platform should have including 8 features to boost performance

Unlock 8 essential email marketing tools and features your platform needs to drive smarter campaigns, better engagement, and stronger ROI.

Email marketing
13 May 2025
Abandoned cart emails: components and best practices, with 7 examples

Bring shoppers back with these 12 abandoned cart email best practices and examples from Klaviyo users. Refine your abandoned cart flow with Klaviyo.

Email marketing
15 Apr 2025
Key email marketing automations

Check out these 5 email automations that you should be implementing for your brand and see real examples in action.

Email marketing
27 Feb 2025
Build an email list

Learn the top 10 email list building strategies that will attract high-value subscribers, boost engagement, and drive results.

Email marketing
8 Jan 2025
Top 10 email marketing automations 2025

In this guide to email marketing automation, learn why it’s worth the effort, plus 10 types of automated email flows to inspire

Email marketing
3 Jan 2025
8 email marketing metrics that matter

Learn about the key email marketing metrics you should track along with actionable steps on how to improve each one.

Email marketing
27 Dec 2024
Why DMARC is so important

What are DMARC, SPF and DKIM? Learn why DMARC is now essential for landing marketing emails in the inbox.