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Email marketing

Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it’s evolved into a sophisticated channel for personalisation, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today’s consumers.

Email marketing
3 Jan 2026
8 email marketing metrics that matter
The email marketing metrics you need to track and top tips for improving each, to deliver consistent and demonstrable improvements for your business
Email marketing
18 Aug 2025
FAQs for migrating to Klaviyo
Migrating to Klaviyo? Get expert insights on timing, tools, and tips to maximize your impact before Black Friday & Cyber Monday.
Email marketing
1 Aug 2025
10 Black Friday Cyber Monday email examples
See examples and results from real Black Friday email campaigns brands in the UK, Europe, and around the world have sent during their sales.
Email marketing
2 Jul 2025
What’s the best time to send marketing emails?
Learn more about the best time to send marketing emails. Pinpoint the optimal time to capture user attention to boost engagement and ROI.
Email marketing
3 Jun 2025
How to create a newsletter: 10 steps to conversions
Learn how to create an email newsletter that converts with this 10-step plan that delivers real value to your readers
Email marketing
29 May 2025
Combine SMS and email marketing
Discover powerful ways to combine SMS and email marketing to grow your business. See how Klaviyo helps B2C brands improve ROI with connected messaging.
Email marketing
21 May 2025
Email marketing tools every platform should have including 8 features to boost performance
Unlock 8 essential email marketing tools and features your platform needs to drive smarter campaigns, better engagement, and stronger ROI.
Email marketing
13 May 2025
The complete guide to abandoned cart emails
Learn how to create high-converting abandoned cart emails with real examples, subject line ideas, timing advice and proven strategies for ecommerce brands in the UK.
Email marketing
15 Apr 2025
Key email marketing automations
Check out these 5 email automations that you should be implementing for your brand and see real examples in action.