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Email marketing

Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it’s evolved into a sophisticated channel for personalisation, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today’s consumers.

Email marketing
14 Aug 2026
What’s the best time to send marketing emails?
Learn more about the best time to send marketing emails. Pinpoint the optimal time to capture user attention to boost engagement and ROI.
Email marketing
12 Aug 2026
10 Black Friday email marketing examples for UK Brands
See examples and results from real Black Friday email campaigns that brands in the UK, Europe, and around the world have sent during their sales.
Email marketing
10 Aug 2026
How to create a newsletter: 10 steps to conversions
Learn how to create an email newsletter that converts with this 10-step plan that delivers real value to your readers
Email marketing
10 Aug 2026
Grow your lists for BFCM
Discover how to use web forms and pop up forms to grow email, SMS & WhatsApp lists before BFCM. Get tips, formats, and compliance strategies.
Email marketing
7 Aug 2026
Drip campaign ideas for email marketing
Find out when to use email drip and nurture campaigns. Learn from brand examples and use cases.
Email marketing
6 Aug 2026
Combine SMS and email marketing
Discover powerful ways to combine SMS and email marketing to grow your business. See how Klaviyo helps B2C brands improve ROI with connected messaging.
Email marketing
6 Aug 2026
Smart Send Time: optimise your email send times
The ideal time to send email varies by individual recipient. Learn how Smart Send Time optimises your email delivery schedule to maximise your open rate
Email marketing
5 Aug 2026
How to design emails and build templates
Great email design engages customers and improves conversion at all stages of the buyer journey. Get email design tips and best practices to create emails that convert.
Email marketing
3 Aug 2026
How to reduce your email unsubscribe rate
Your email unsubscribe rate might seem like a minor metric, but it’s a key piece of your marketing strategy. Learn how to keep it low.