Email marketing
Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it’s evolved into a sophisticated channel for personalisation, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today’s consumers.

Email marketing
7 best email marketing platforms for 202616 Oct 2026
Discover the best email marketing platform for ecommerce in 2026. Compare top tools for data, automation, personalisation, and deliverability.

Email marketing
5 win-back email examples & strategies for success15 Oct 2026
The best win-back campaign examples to re-engage your lapsed customers and reduce customer churn. Boost retention rates with these best practices and strategies.

Email marketing
8 email marketing metrics and KPIs to track in 202615 Oct 2026
The email marketing metrics you need to track and top tips for improving each, to deliver consistent and demonstrable improvements for your business

Email marketing
Upgrade your Shopify email marketing stack18 Aug 2026
Shopify email marketing app categories for UK and EU merchants: marketing automation, pricing, order tracking, and customer data.

Email marketing
What’s the best time to send marketing emails?14 Aug 2026
Learn more about the best time to send marketing emails. Pinpoint the optimal time to capture user attention to boost engagement and ROI.

Email marketing
10 Black Friday email marketing examples for UK Brands12 Aug 2026
See examples and results from real Black Friday email campaigns that brands in the UK, Europe, and around the world have sent during their sales.

Email marketing
How to create a newsletter: 10 steps to conversions10 Aug 2026
Learn how to create an email newsletter that converts with this 10-step plan that delivers real value to your readers

Email marketing
Grow your lists for BFCM10 Aug 2026
Discover how to use web forms and pop up forms to grow email, SMS & WhatsApp lists before BFCM. Get tips, formats, and compliance strategies.

Email marketing
Drip campaign ideas for email marketing7 Aug 2026
Find out when to use email drip and nurture campaigns. Learn from brand examples and use cases.