Email marketing
Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it’s evolved into a sophisticated channel for personalisation, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today’s consumers.
Email marketing articles
Learn how to create a newsletter that converts with this 10-step plan that delivers value to your readers covering templates, personalisation, AI, subject lines and best send times.
Discover powerful ways to combine SMS and email marketing to grow your business
Unlock 8 essential email marketing tools and features your platform needs to drive smarter campaigns, better engagement, and stronger ROI.
Bring shoppers back with these 12 abandoned cart email best practices and examples from Klaviyo users. Refine your abandoned cart flow with Klaviyo.
Check out these 5 email automations that you should be implementing for your brand and see real examples in action.
Learn the top 10 email list building strategies that will attract high-value subscribers, boost engagement, and drive results.
In this guide to email marketing automation, learn why it’s worth the effort, plus 10 types of automated email flows to inspire
Learn about the key email marketing metrics you should track along with actionable steps on how to improve each one.
What are DMARC, SPF and DKIM? Learn why DMARC is now essential for landing marketing emails in the inbox.