Email marketing
Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it’s evolved into a sophisticated channel for personalisation, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today’s consumers.

Email marketing
8 email marketing metrics that matter3 Jan 2026
The email marketing metrics you need to track and top tips for improving each, to deliver consistent and demonstrable improvements for your business

Email marketing
FAQs for migrating to Klaviyo 18 Aug 2025
Migrating to Klaviyo? Get expert insights on timing, tools, and tips to maximize your impact before Black Friday & Cyber Monday.

Email marketing
10 Black Friday Cyber Monday email examples1 Aug 2025
See examples and results from real Black Friday email campaigns brands in the UK, Europe, and around the world have sent during their sales.

Email marketing
What’s the best time to send marketing emails?2 Jul 2025
Learn more about the best time to send marketing emails. Pinpoint the optimal time to capture user attention to boost engagement and ROI.

Email marketing
How to create a newsletter: 10 steps to conversions3 Jun 2025
Learn how to create an email newsletter that converts with this 10-step plan that delivers real value to your readers

Email marketing
Combine SMS and email marketing29 May 2025
Discover powerful ways to combine SMS and email marketing to grow your business. See how Klaviyo helps B2C brands improve ROI with connected messaging.
Email marketing
Email marketing tools every platform should have including 8 features to boost performance21 May 2025
Unlock 8 essential email marketing tools and features your platform needs to drive smarter campaigns, better engagement, and stronger ROI.

Email marketing
The complete guide to abandoned cart emails13 May 2025
Learn how to create high-converting abandoned cart emails with real examples, subject line ideas, timing advice and proven strategies for ecommerce brands in the UK.

Email marketing
Key email marketing automations15 Apr 2025
Check out these 5 email automations that you should be implementing for your brand and see real examples in action.