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Email marketing

Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it’s evolved into a sophisticated channel for personalisation, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today’s consumers.

Email marketing
16 Oct 2026
7 best email marketing platforms for 2026
Discover the best email marketing platform for ecommerce in 2026. Compare top tools for data, automation, personalisation, and deliverability.
Email marketing
15 Oct 2026
5 win-back email examples & strategies for success
The best win-back campaign examples to re-engage your lapsed customers and reduce customer churn. Boost retention rates with these best practices and strategies.
Email marketing
15 Oct 2026
8 email marketing metrics and KPIs to track in 2026
The email marketing metrics you need to track and top tips for improving each, to deliver consistent and demonstrable improvements for your business
Email marketing
18 Aug 2026
Upgrade your Shopify email marketing stack
Shopify email marketing app categories for UK and EU merchants: marketing automation, pricing, order tracking, and customer data.
Email marketing
14 Aug 2026
What’s the best time to send marketing emails?
Learn more about the best time to send marketing emails. Pinpoint the optimal time to capture user attention to boost engagement and ROI.
Email marketing
12 Aug 2026
10 Black Friday email marketing examples for UK Brands
See examples and results from real Black Friday email campaigns that brands in the UK, Europe, and around the world have sent during their sales.
Email marketing
10 Aug 2026
How to create a newsletter: 10 steps to conversions
Learn how to create an email newsletter that converts with this 10-step plan that delivers real value to your readers
Email marketing
10 Aug 2026
Grow your lists for BFCM
Discover how to use web forms and pop up forms to grow email, SMS & WhatsApp lists before BFCM. Get tips, formats, and compliance strategies.
Email marketing
7 Aug 2026
Drip campaign ideas for email marketing
Find out when to use email drip and nurture campaigns. Learn from brand examples and use cases.