All blog posts

Klaviyo is a launch partner for Sidekick, bringing CRM data into Shopify Admin for real-time insights on campaigns, flows, and revenue.

Klaviyo's enhanced Canva integration lets you send complete email templates directly to your Klaviyo Template Library in one click, no exporting, no rebuilding, no friction.

Discover the best marketing automation platform for 2026 and learn how to choose based on data, integrations, scalability, and the features that drive real customer value.

An ecommerce CRM is a tool designed for the needs of an ecommerce business, like maintaining customer profiles, order history, and more.

Channel affinity now predicts WhatsApp preferences. Lead with the right channel for each customer and follow up smarter across email, SMS, WhatsApp, and push.

Generate repeat purchases and create brand advocates with a thoughtful customer loyalty program.

Multi-channel vs. omnichannel ecommerce: understand the key differences, what UK shopping data tells us, and how to know which approach fits your business.

What is B2C marketing, and how do you win over today’s consumers? Discover the B2C customer lifecycle, key differences from B2B, and 5 strategies for success.

Month-by-month UK ecommerce calendar for 2026 with campaign blueprints, channel mix guidance, and flow tips.