All blog posts

The BFCM checklist Melusine Studio actually uses. 5 phases from July to December covering list growth, flows, AI customer service, and post-BFCM retention.

Localise your ecommerce strategy beyond translation. Learn 5 ways to adapt tone, channel mix, and checkout consent to drive international growth.

Compare the best ecommerce personalisation tools for B2C brands in 2026. Explore personalisation software that tailors shopping experiences and increases conversions.

Discover how to use web forms and pop up forms to grow email, SMS & WhatsApp lists before BFCM. Get tips, formats, and compliance strategies.

Discover and try these top 10 ecommerce email marketing automations - boost revenue, enhance CX, and personalise at scale - with examples

Compare the best customer loyalty software for B2C brands in the UK in 2026. Explore loyalty platforms that boost retention, lifetime value, and repeat purchases.

See how Klaviyo integrations from Figma, Yotpo, Contentsquare, and Fairing feed live signals into your segments and flows to trigger smarter email and SMS.

France and Italy now require consent before using tracking pixels in email for most marketing. See what changed, what Klaviyo has built, and what to do now.

Over 1,000 marketers and brand builders came to Tobacco Dock on 30th June for K:LDN 2026. Here’s everything that went down across 24 sessions, 35+ speakers, and one unforgettable day.