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29 Oct 2025
The 4 week BFCM Whatsapp blueprint

Your step-by-step BFCM plan for WhatsApp success. Grow your list, send smarter messages, and turn conversations into conversions.

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24 Oct 2025
WhatsApp marketing best practices

Learn 8 best practices for creating effective WhatsApp marketing campaigns. Engage customers, boost sales, and drive results.

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23 Oct 2025
Use Helpdesk for BFCM

Discover 5 ways to use an AI-powered helpdesk for BFCM to improve response times, automate workflows, and deliver faster, more personal customer support.

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23 Oct 2025
Customer journey mapping: the ultimate guide to unlocking email marketing revenue

Unlock the power of customer journey mapping to boost email revenue. See how mapping every touchpoint builds loyalty, retention, and lasting growth.

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21 Oct 2025
6 Data-Backed BFCM 2025 Trends

From early shopping and deeper discounts to the rise of loyalty and SMS growth—discover six BFCM 2025 trends shaping this year’s peak season.

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21 Oct 2025
WhatsApp marketing software: what to look for

Discover the to look for in WhatsApp marketing software, from consent management, automated bulk messaging, segmentation, analytics and customer service.

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9 Oct 2025
How to stay profitable during BFCM

9 actionable tips for staying profitable during Black Friday focused on increasing revenue while maintaining healthy profits throughout the shopping season.

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8 Oct 2025
BFCM is the single biggest new-customer event of the year

BFCM drives more new shoppers than the previous 3 months combined. Discover the data behind peak season success—and how brands can use Klaviyo to turn one-time buyers into loyal customers through smarter, omnichannel marketing.

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6 Oct 2025
Guide to your first 3 months on Marketing Analytics

Achieve more in 3 months with Klaviyo Marketing Analytics. This calendar gives you the structure and documentation you need to level up.