10 Mother’s Day marketing examples to help your campaign honour motherhood in all its forms
In recent years, we’ve become more thoughtful about what motherhood means to different people.
We’ve become more sensitive to people who don’t have mothers or who don’t have great relationships with their mothers. We’ve recognised that many people have a complicated relationship with the concept of motherhood. And we’ve embraced seriously the concept of the pet parent, as many millennials are choosing animals over human children.
For as many versions of motherhood there may be, there are just as many ways for brands to connect with mothers, mother figures, and the people who love them on Mother’s Day.
Here’s some inspiration from 10 real-life brands to help you capture growing revenue opportunities during the spring celebration.

1. Kitsch offers a compassionate opt-out
Subject line: Want to Opt out of Mother’s Day Emails?
For some, Mother’s Day is a celebration of joy and love. For others, it’s painful or upsetting.
A Mother’s Day opt-out email is peak customer empathy. This example from beauty brand KITSCH is simple and sensitive, and it puts the power of choice in the hands of the customer.

Another option: Use your sign-up forms to allow subscribers to opt out of particular campaigns or messages right from the get-go.
When you provide the option to select message preferences as you’re collecting contact information, you’re collecting zero- and first-party data that will allow you to segment your audience in the future—and send more relevant, resonant messages as a result.
Especially for Mother’s Day, when tensions may be high for some people, giving subscribers a tailored opt-out option may prevent someone from completely unsubscribing from your entire email list. It also shows you’re willing to go the extra mile to deliver a thoughtful customer experience.
2. Wild One celebrates all moms
Subject line: This one’s for the dog moms 💘
