All blog posts

Klaviyo customers achieved record-breaking results during BFCM. Learn about these winning multi-channel marketing strategies that defined BFCM in 2024.

Learn how to segment marketing across demographics with examples and strategies.

Generate real responses to customer reviews using AI. Klaviyo’s Reviews AI helps users collect more reviews, reply to customers, and gain new insights.

Learn more about our highly requested Q4 product releases including updates to segment builder, enhanced email AI, and automated conversations.

Discover how the Shopify Flow x Klaviyo connector streamlines Shopify integrations by sending automated workflow data to Klaviyo for seamless tracking.

Discover the latest tools, concepts and techniques for creating a scalable customer lifecycle strategy with dynamic customer segmentation.

Jobs to be Done is a great way to help connect with customers throughout their journey. Learn the key components of the theory and steps to implement it.

Learn about consumer spending trends ahead of Black Friday and 3 marketing strategies you can use for consumers who want to start Black Friday shopping early.