All blog posts

The latest and emerging ecommerce marketing trends with tips and advice for how you can take advantage of these in your marketing plans and email and SMS channels.

Read our guide to marketing attribution modelling, the pros and cons of each and how Klaviyo supports attribution for ecommerce marketing.

Learn to build a series of welcome emails, into an automated flow, that'll turn new subscribers into loyal customers, with data-backed tactics and examples

With over 94% of consumers reporting they check reviews before purchasing — growing and maintaining them is vital to your online business. Learn how.

Discover the value of automated shipping confirmation emails to delight customers and build a trusted brand experience with tips and examples.

The ideal time to send email varies by individual recipient. Learn how Smart Send Time optimises your email delivery schedule to maximise your open rate

Getting started with SMS short codes in your marketing? Read our comprehensive guide and best practices for UK businesses.

Learn why ecommerce customer churn rate - how marketing automation can help you predict it and evidenced-based actions you can take to reduce it.

Learn best practices to make your email subject lines stand out and get clicks, including tips on length, using variables for personalisation and AI for optimisation.