Marketing analytics
In the data-driven era of marketing, success depends on more than intuition—it requires a deep understanding of performance metrics and industry standards. From cross-channel attribution to customer lifetime value calculation, explore how leading brands are leveraging analytics to make informed decisions and measure success. Learn how to translate raw data into actionable insights, establish meaningful benchmarks, and build a performance measurement framework that drives continuous optimisation and growth.
Marketing analytics articles
A marketing strategy can only be as smart as the data it’s based on. A beautifully designed win-back email is a waste of creative resources and energy if it’s not sent to the right people at the right time. The cadence of your abandoned cart flow may be thoughtful—but how detailed is the data you […]
How does your email performance rank against your peers? Discover the numbers from 2024, and what they tell us about the state of marketing across industries.
Measuring performance is step one—discover how ecommerce analytics can help you capture more data and shorten time to impact.
Marketing attribution is the foundation of any data-driven strategy. So ask these 6 questions before choosing your marketing automation platform.
Read our guide to marketing attribution modelling, the pros and cons of each and how Klaviyo supports attribution for ecommerce marketing.