Marketing automation
Marketing automation has evolved from a convenience to a competitive necessity, transforming how brands connect with customers across their journey. By orchestrating personalised experiences across email, SMS, and other channels, automation empowers teams to achieve enterprise-level impact without enterprise-level resources. Explore how B2C marketers are using automation to scale personalisation, streamline workflows, and create seamless customer experiences while freeing their teams to focus on strategy and creativity.
Marketing automation
Best marketing automation platforms for B2C in 202619 Jun 2026
Discover the best marketing automation platform for 2026 and learn how to choose based on data, integrations, scalability, and the features that drive real customer value.
Marketing automation
Omnichannel vs. multi-channel ecommerce: the b2c guide20 May 2026
Multi-channel vs. omnichannel ecommerce: understand the key differences, what UK shopping data tells us, and how to know which approach fits your business.
Marketing automation
8 best digital advertising platforms in 202626 Jan 2026
Discover the best digital advertising platforms for B2C brands in the UK in 2026. Compare top tools for paid social, search, retail media, and omnichannel growth, plus see how they integrate with Klaviyo.
Marketing automation
Make the Most of AI Marketing Automation13 Nov 2025
Learn 6 ways brands use AI in marketing automation to target audiences, create content, personalize, predict churn, benchmark, and manage reviews.
Marketing automation
Customer journey mapping: the ultimate guide to unlocking email marketing revenue23 Oct 2025
Unlock the power of customer journey mapping to boost email revenue. See how mapping every touchpoint builds loyalty, retention, and lasting growth.
Marketing automation
3 ways to drive revenue now3 Apr 2025
Leverage these 3 strategies that will help your business drive revenue during economic uncertainty with personalised, data-driven consumer insights using Klaviyo.
Marketing automation
B2C marketing trends31 Jan 2025
Discover 7 transformative trends to grow, save, and thrive in a rapidly changing digital landscape.
Marketing automation
Use sunset flows for better email deliverability23 Jan 2025
Sunset flows are email automations that support deliverability and sender reputation - discover examples to create right now with Klaviyo.
Marketing automation
Ditch Mailchimp for Klaviyo7 Feb 2024
Klaviyo’s automated data collection makes it easy to understand your customers on a holistic level. Read how 5 brands succeeded by making the switch to Klaviyo.