Marketing automation
Marketing automation has evolved from a convenience to a competitive necessity, transforming how brands connect with customers across their journey. By orchestrating personalised experiences across email, SMS, and other channels, automation empowers teams to achieve enterprise-level impact without enterprise-level resources. Explore how B2C marketers are using automation to scale personalisation, streamline workflows, and create seamless customer experiences while freeing their teams to focus on strategy and creativity.
Marketing automation
Use sunset flows for better email deliverability23 Jan 2025
Sunset flows are email automations that support deliverability and sender reputation - discover examples to create right now with Klaviyo.
Marketing automation
5 ways to use Shopify Flow x Klaviyo30 Oct 2024
Discover how the Shopify Flow x Klaviyo connector streamlines Shopify integrations by sending automated workflow data to Klaviyo for seamless tracking.
Marketing automation
Ditch Mailchimp for Klaviyo7 Feb 2024
Klaviyo’s automated data collection makes it easy to understand your customers on a holistic level. Read how 5 brands succeeded by making the switch to Klaviyo.
Marketing automation
How to set up a strong marketing automation strategy31 Oct 2023
Before you start setting up your automations, here’s what you need to know about choosing the right technology and defining your marketing automation strategy.
Marketing automation
16 examples of how UGC can build trust in your brand27 Jul 2023
Learn how to boost conversions and build long-term trust with your audience by using user-generated content (UGC) in your marketing.