All blog posts

See examples and results from real Black Friday email campaigns that brands in the UK, Europe, and around the world have sent during their sales.

Discover the benefits of a Discount Pricing Marketing Strategy powered by automations : activate, reengage and convert customers throughout the lifecycle

Learn how to create an email newsletter that converts with this 10-step plan that delivers real value to your readers

Compare the best ecommerce personalisation tools for B2C brands in 2026. Explore personalisation software that tailors shopping experiences and increases conversions.

Discover how to use web forms and pop up forms to grow email, SMS & WhatsApp lists before BFCM. Get tips, formats, and compliance strategies.

Find out when to use email drip and nurture campaigns. Learn from brand examples and use cases.

Discover powerful ways to combine SMS and email marketing to grow your business. See how Klaviyo helps B2C brands improve ROI with connected messaging.

The ideal time to send email varies by individual recipient. Learn how Smart Send Time optimises your email delivery schedule to maximise your open rate

Learn about customer segmentation examples that can boost your marketing strategy, improve engagement, and drive revenue.