Klaviyo achieves Platinum Partnership with Shopware

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We’re excited to share that Klaviyo has been named a Platinum Technology Partner by Shopware, recognised as the ecommerce platform’s leading B2C CRM partner.

What Platinum Technology Partner status means

Shopware’s Platinum tier is its highest level of partnership, reserved for best-in-class technologies that deliver proven impact for Shopware merchants.

This milestone reflects a shared commitment between Shopware and Klaviyo to build an open, growing ecosystem that helps merchants innovate and scale.

“We’re delighted to welcome Klaviyo as a Platinum Technology Partner,” said Sebastian Hamann, Co-CEO and Co-founder of Shopware. “Our close collaboration delivers Shopware experiences that drive growth. With Klaviyo, merchants can activate their data across channels and turn more moments into revenue.”

How merchants benefit

The Shopware x Klaviyo integration enables merchants to connect customer, purchase, and browsing data in real time, powering personalised marketing across email, SMS, WhatsApp, push notifications, and more. 

Key benefits include:

• Unified, real-time data: Syncing customer, purchase, and browsing events to power segmentation and conversion triggers.
• Omnichannel orchestration: Managing email, SMS, WhatsApp, push, and more from a single CRM.
• Faster time to value: Real-time syncing reduces setup time and accelerates lifecycle automation.
• Trade merchant enablement: A specialised integration syncs key trade merchant data to automate tailored communications that drive loyalty and repeat purchases.
• Proven performance: More than 183,000 customers use Klaviyo globally, with leading brands generating over 50% of their ecommerce revenue through Klaviyo.

What Shopware merchants are saying

Merchants across the Shopware ecosystem are already seeing how Klaviyo helps them turn customer data into smarter marketing and measurable growth.

“By switching to Klaviyo, we have laid the foundation for developing our email marketing in a data-driven and targeted way. Together with our partner Strix, we were able to centrally consolidate customer data, giving us a much clearer understanding of our customers’ behaviour and needs, which has noticeably improved our campaign planning,” says Dominique Perreau, Head of Ecommerce at Interpneu Handelsgesellschaft GmbH.

“With Klaviyo, we manage several brands of the Kienast Group every day including RENO, implement numerous campaigns, and have jointly built a powerful omnichannel setup in conjunction with the online stores,” says Katharina Bones, Marketing Manager at Kienast GmbH.

Partnering for merchant success

Leading Shopware agencies such as Strix, BRANDUNG Grow, and H1 are already building on the Klaviyo x Shopware partnership to help their clients deliver more personalised marketing experiences with Klaviyo.

“For Strix, Klaviyo has become a key component in our technology ecosystem. It allows us to extend our data-driven approach to customer engagement and retention, which translates directly into measurable results for our clients,” says Yann Karl, CTO, Strix Germany GmbH.

“Klaviyo is far more than a tool—it’s a true growth enabler. Through our close collaboration, we’ve been able to elevate omnichannel marketing to the next level: data-driven, automated, yet deeply personal,” says Chiara Hoffmann, Business Director Digital Growth & Consulting, BRANDUNG Grow.

“Klaviyo has become a core part of how we help Shopware merchants grow. We see every day how fast merchants can turn first-party data into relevant, automated customer journeys. For H1, it’s a logical partnership, and for our clients, it means higher repeat purchases, better retention, and marketing teams that can move at the speed of commerce,” says Michel Willems, Co-Founder, H1 Webdevelopment.