If you sell internationally, you already know that while your brand is global, your customers are not.
They shop in different languages. They pay in different currencies. They expect prices, products, and links that actually work where they live. And when those details are even slightly off—wrong currency, broken regional link, a product that isn’t available in their country—it doesn’t just feel clumsy. It breaks trust.
For years, delivering truly localized ecommerce experiences at scale has meant extra catalogs, manual workarounds, or settling for “close enough.”
Today, that changes for Klaviyo customers using Shopify Markets.
Introducing Shopify Markets Locale Aware Catalogs
Shopify Markets Locale Aware Catalogs lets Klaviyo customers automatically sync localized product catalogs from Shopify Markets directly into Klaviyo.
That means language, currency, pricing, and region-specific product URLs are always correct—for every customer, in every market—without managing multiple catalogs or custom logic.
One Klaviyo account. One campaign. Fully localized experiences everywhere you sell.
The problem with global commerce today
Shopify Markets makes it easier than ever to sell internationally. But until now, that localization often stopped at the storefront.
Inside your marketing and customer experience tools, teams were left to:
- Manually maintain multiple product catalogs
- Build fragile workarounds to handle currencies and regional availability
- Send separate campaigns by market, or risk sending the wrong product to the wrong shopper
The result? More operational overhead, slower execution, and personalization that breaks down as soon as you cross borders.
How Locale Aware Catalogs works
Locale Aware Catalogs removes that complexity by using the data you already have in Shopify Markets.
Here’s what happens behind the scenes:
- Connect Shopify Markets and select which Market catalogs you want to sync.
- Automatically import localized product data, including language, currency, pricing, and region-specific URLs.
- Use that data everywhere in Klaviyo, without changing your existing workflows.
From there, localization just works.
What you can do with Locale Aware Catalogs
Once your catalogs are synced, every customer experience dynamically adapts to the shopper’s local market.
- Localized campaigns without extra work: When using Smart Translations, dynamicproduct blocks in email, text, and WhatsApp messages will automatically adjust based on the recipient’s locale. A single campaign can show USD pricing to U.S. shoppers and EUR pricing to customers in France, all using the correct storefront links for each.
- Smarter dynamic product feeds and recommendations: Regionalizing product content allows your customers to see your product information, currency, and pricing that match their preferences. No more promoting products someone literally can’t buy.
- Market-specific flows that actually convert: Trigger flows and campaigns based on market-level availability and pricing, so notifications are timely, relevant, and accurate for each region.
- Preview before you send: Marketers can preview exactly how product content will appear for each locale, helping teams catch errors and stay on-brand before campaigns go live.
A fully localized Customer Hub experience
Localization doesn’t stop with marketing messages.
With Locale Aware Catalogs, Customer Hub automatically inherits each shopper’s Shopify Markets settings. That means:
- Translated interface text
- Local currency pricing
- Region-specific product URLs
- Recommendations based on local availability
From recently viewed items to order history and support content, every interaction feels native no matter where your customer is shopping from.
Why we built this
As brands scale globally, localization stops being a nice-to-have and becomes a revenue lever.
Managing multiple catalogs manually is expensive, error-prone, and impossible to scale. Locale Aware Catalogs eliminates that operational burden and replaces it with automated, market-aware personalization powered by Shopify Markets data you already trust.
It also closes a critical gap in the market.
Other platforms either don’t support Shopify Markets at all or only localize language, ignoring currency, pricing, and regional storefronts. Klaviyo is the first to natively integrate Shopify Markets’ localized catalog data across marketing and Customer Hub, creating a truly end-to-end global experience.
Who this is for
Locale Aware Catalogs is built for ecommerce brands using Shopify Markets to sell across multiple countries or currencies, especially teams that want to operate one global marketing engine without sacrificing local relevance.
- Marketers move faster with fewer workarounds and more confidence in every send.
- Marketing and ecommerce leaders unlock scale, consistency, and higher conversion rates across regions.
One global strategy. Local execution, automatically.
Global growth shouldn’t mean more complexity.
With Shopify Markets Locale Aware Catalogs, you can deliver the localized experiences your customers expect without multiplying your workload.
The right language. The right price. The right product. Every time.
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