All blog posts

All blog posts
27+ January marketing ideas to boost engagement18 Oct 2025
Kick start your 2026 - with a January marketing campaigns. 20 ideas to and drive customer engagement as the New Year begins from Klaviyo

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How to stay profitable during BFCM9 Oct 2025
Learn 9 actionable tips for staying profitable during Black Friday focused on increasing revenue while maintaining healthy profits throughout the shopping season.

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BFCM is the single biggest new-customer event of the year8 Oct 2025
BFCM drives more new shoppers than the previous 3 months combined. Discover the data behind peak season success—and how brands can use Klaviyo to turn one-time buyers into loyal customers through smarter, omnichannel marketing.

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Guide to your first 3 months on Marketing Analytics6 Oct 2025
Achieve more in 3 months with Klaviyo Marketing Analytics. This calendar gives you the structure and documentation you need to level up.

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Klaviyo’s MCP server is here25 Sept 2025
AI works best with your data. Klaviyo’s MCP server links to AI platforms like Cursor, Claude, and Windsurf—unlocking smarter, faster, and more creative marketing.

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Introducing WhatsApp in Klaviyo25 Sept 2025
Klaviyo now offers fully integrated WhatsApp marketing and data management. Orchestrate your WhatsApp efforts as part of a complete omnichannel marketing solution.

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Introducing Helpdesk25 Sept 2025
Klaviyo Helpdesk unifies customer support across email, chat, SMS, WhatsApp, and social—giving agents a 360° view of each customer. Unify your marketing and service teams to resolve issues faster and turn every conversation into growth.

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Introducing data warehouse import25 Sept 2025
Announcing data warehouse import, Klaviyo’s native reverse ETL solution.. Sync enriched customer data directly from your data warehouse (Snowflake, BigQuery) to unlock deeper personalization and faster insights

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Introducing Omnichannel Campaign Builder25 Sept 2025
Introducing Klaviyo’s Omnichannel Campaign Builder: one canvas to orchestrate personalised customer journeys across every channel from one place.