All blog posts

Klaviyo data from 2024 shows the path from intent to purchase for BFCM is shorter than many think. The real bump in browsing begins only 10 days before Black Friday. That leaves brands with a narrow window to capture attention, build urgency, and guide shoppers toward conversion before Cyber Week spending peaks.

Stop wasting time debating attribution models. Learn why traditional attribution is flawed and how Klaviyo’s flexible settings help you measure true marketing impact.

Inbox filtering, AI summaries, RCS, and link tracking changes are coming. Use Klaviyo to adapt quickly and keep your SMS strategy strong.

Klaviyo is recognized as a Leader in the 2025 IDC MarketScape for AI-enabled marketing platforms. See how our AI helps B2C brands grow smarter and faster.

Discover Klaviyo’s new omnichannel attribution feature. Measure the ROI of every marketing channel—from email and SMS to social and ads—to understand the full customer journey and maximize revenue.

Use Klaviyo proprietary data to understand how brands won the largest share of revenue for BFCM 2024––and apply those learnings this year.

Black Friday in Europe. Explore the latest data and growth trends to create successful Black Friday campaigns across the UK, France, Germany, and beyond.

Turn product photos into campaign-ready images in seconds with Klaviyo Remix. Discover 5 AI product photo editing use cases to kickstart your creative marketing strategy.

Remix, built on Google Gemini’s new image editing API, lets marketers edit email images directly in Klaviyo. Adjust colors, refine product shots, and bring ideas to life faster.