All blog posts

All blog posts
Introducing Customer Agent25 Sept 2025
Learn how Klaviyo's new K:AI Customer Agent helps service and sales teams plan, personalise, and act throughout the entire customer journey.

All blog posts
Introducing K:AI Marketing Agent25 Sept 2025
Get to know K:AI Marketing Agent, the AI that plans, builds, and launches campaigns so marketers can save time, stay on brand, and grow faster.

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Introducing Customer Hub25 Sept 2025
Klaviyo Customer Hub: a one-stop hub for orders, returns, and rewards. See how it transforms service into revenue opportunities.

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Klaviyo Advances AI-first B2C CRM25 Sept 2025
Klaviyo launches Marketing Agent and Customer Agent at K:BOS 2025, advancing its AI-first B2C CRM to unify data, marketing, and customer service.

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Holiday browsing spikes just 10 days before Black Friday23 Sept 2025
Klaviyo data from 2024 shows the path from intent to purchase for BFCM is shorter than many think. The real bump in browsing begins only 10 days before Black Friday. That leaves brands with a narrow window to capture attention, build urgency, and guide shoppers toward conversion before Cyber Week spending peaks.

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Your attribution debate is performance theater22 Sept 2025
Stop wasting time debating attribution models. Learn why traditional attribution is flawed and how Klaviyo’s flexible settings help you measure true marketing impact.

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iOS 26 and the future of text marketing16 Sept 2025
Inbox filtering, AI summaries, RCS, and link tracking changes are coming. Use Klaviyo to adapt quickly and keep your SMS strategy strong.

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Klaviyo named a 2025 Leader in AI marketing by IDC15 Sept 2025
Klaviyo is recognized as a Leader in the 2025 IDC MarketScape for AI-enabled marketing platforms. See how our AI helps B2C brands grow smarter and faster.

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Introducing omnichannel attribution in Klaviyo15 Sept 2025
Discover Klaviyo's new omnichannel attribution feature. Measure the ROI of every marketing channel—from email and SMS to social and ads—to understand the full customer journey and maximise revenue.