All blog posts

All blog posts
7 key customer service metrics26 Jan 2026
Customer service metrics in 2026 aren’t just about service. They can also generate revenue. Learn more about the seven metrics you should be tracking this year.

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Customer Service and Marketing: Why Unified Data Matters26 Jan 2026
Learn how unifying customer service and marketing data improves personalisation, efficiency, and revenue—and why a shared CRM foundation matters.

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How Customer Hub changes everything for marketers26 Jan 2026
Discover how Klaviyo Customer Hub streamlines retention marketing, unifies customer data, and boosts loyalty for brands and agencies. Learn key strategies now.

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8 email marketing metrics that matter3 Jan 2026
The email marketing metrics you need to track and top tips for improving each, to deliver consistent and demonstrable improvements for your business

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Klaviyo's Platinum Partnership with Shopware3 Dec 2025
Klaviyo has achieved Platinum Technology Partner status with Shopware, strengthening a shared commitment to deliver real-time data, omnichannel marketing, and faster growth for merchants through a powerful, unified integration.

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Consumer behaviour shifts are already impacting BFCM predictions19 Nov 2025
Consumer behaviour is shifting. Instead of impulsive buying, shoppers are comparing more. Learn how to adapt your marketing in the age of agentic shopping

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9 Boxing Day marketing ideas14 Nov 2025
Get inspired with these 9 Boxing Day marketing ideas and email examples from real brands. Learn how to segment audiences, personalise campaigns, and drive post-Christmas sales with Klaviyo.

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Make the Most of AI Marketing Automation13 Nov 2025
Learn 6 ways brands use AI in marketing automation to target audiences, create content, personalize, predict churn, benchmark, and manage reviews.

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How to use an AI marketing agent to prepare for BFCM13 Nov 2025
Learn how to use K:AI Marketing Agent to plan, launch, and optimize your BFCM campaigns faster—boosting efficiency, personalization, and sales this holiday season.