Unified AI-powered customer support
Generated by Klaviyo AI
The article introduces Klaviyo Helpdesk, an AI-powered workspace that unifies B2C customer support across channels and connects it with marketing data. It explains how shared context and automation help teams resolve issues faster, collaborate more effectively, and turn service interactions into drivers of loyalty and revenue.
- Centralised support workspace: Helpdesk consolidates customer interactions from email, chat, SMS, WhatsApp, and social media into a single inbox for streamlined support.
- AI-assisted efficiency: AI in Helpdesk automates ticket tagging, routing and responses, and supports consistent workflows and macros at scale.
- Full customer context: Agents see complete profiles, order history, marketing engagement, predictive analytics, and all associated events alongside each ticket.
- Service-driven growth: Teams can trigger re-engagement flows, pause campaigns, and send personalised offers to turn resolutions into revenue opportunities.
- Aligned marketing and service: By natively connecting support with Klaviyo’s marketing engine, Helpdesk gives both teams a shared source of truth that supports higher retention and revenue.
At Klaviyo, we believe customer service shouldn’t just be about resolving tickets. It should strengthen relationships, foster loyalty, and even drive sales.
That’s why we’re excited to announce Helpdesk, the newest part of our Klaviyo Service suite, available today to all Klaviyo customers.
Helpdesk is an AI-powered workspace that brings all of your customer support interactions across email, chat, SMS, WhatsApp and social media into one place. With every conversation, your agents get a complete 360-degree view of the customer: profile data, order history, marketing engagement and predictive analytics are all displayed directly alongside the ticket.
That means your support team doesn’t just have more context. They have the full picture and the tools they need to resolve issues quickly, personally and in one place.
Why B2C support needs to change
For too long, B2C service and marketing teams have worked in silos. Support agents switch between disconnected platforms, while marketers run campaigns without knowing what customers are asking for or struggling with in real time.
The result is inconsistent messaging, slower resolutions, and generic experiences that frustrate customers.
A recent Forrester Consulting study commissioned by Klaviyo found that this disconnect is common: only 29% of B2C leaders feel their current CRM tools enable them to achieve their goals, and just 1 in 4 marketing and service teams collaborate regularly. According to the same research, companies that align marketing and service report 55% stronger revenue growth.
The takeaway is simple: collaboration pays. And with Klaviyo, it doesn’t have to be complicated. Helpdesk brings marketing and service together in one workspace, so every conversation can be personal, efficient, and revenue-driving.
What Helpdesk can do for you
With Helpdesk, B2C support teams can:
- Resolve faster across channels. Centralise support across email, chat, SMS, WhatsApp, and social media in one unified inbox. No more switching tabs or missing context.
- Work smarter at scale with AI in Helpdesk. Automate ticket tagging, routing and responses with AI. Use smart workflows and macros to stay fast and consistent. Agents can also directly edit subscriptions on behalf of customers in Helpdesk, making it easier to resolve requests without passing them on to other teams.
- Support with full context. Every conversation includes the customer’s profile, order history, marketing engagement, predictive analytics, and more. In fact, Helpdesk surfaces every event associated with a customer’s profile—from Klaviyo, integrations, and APIs—so everyone has a complete picture of how your customers engage with your brand. This means replies are always accurate, personal, and on-brand.
- Turn service into growth. Trigger re-engagement flows, pause campaigns when issues arise, or deliver personalised offers after resolution.
- Collaborate without complexity. Companies that align their marketing and customer service teams see 61% higher retention and 55% stronger revenue growth, according to a Forrester Consulting study commissioned by Klaviyo. With Helpdesk, you get that kind of alignment by default—no developer resources, no complex integrations. From the moment you get started, agents and marketers work from the same source of truth, driving loyalty and growth with less effort.
For shoppers, Helpdesk means faster, more personalised support on the channels they use most. For brands, it means efficiency, loyalty, and growth.
And unlike traditional platforms like Zendesk or Gorgias, Klaviyo Helpdesk is natively connected to your marketing engine. That means your agents and marketers finally work from the same source of truth.
Service that drives growth
With Klaviyo Helpdesk, support isn’t just about fixing problems. It’s about turning resolutions into relationships and conversations into conversions.
That’s the power of bringing service and marketing together on one platform. And the data backs it up: siloed tools and disconnected workflows limit growth, but when teams break down those walls, they unlock measurable gains in retention, engagement and revenue.
Klaviyo makes that possible. With Helpdesk, B2C teams can transform every service interaction into an opportunity for loyalty and growth.
Learn more about Helpdesk
Read onDisclaimer: Klaviyo Helpdesk supports two-way conversations in any language, as long as both the customer and agent use the same language. Klaviyo does not translate messages between languages. The Helpdesk interface will appear in the language you’ve selected in your Klaviyo account settings.
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