Introducing Helpdesk: faster, smarter, and more personal customer support for B2C brands

At Klaviyo, we believe customer service shouldn’t just be about resolving tickets. It should strengthen relationships, fuel loyalty, and even drive sales.

That’s why we’re excited to announce Helpdesk, the newest part of our Klaviyo Service suite—available today to all Klaviyo customers.

Helpdesk is an AI-powered workspace that brings all of your customer support interactions—across email, chat, SMS, WhatsApp and social—into one place. With every conversation, your agents get a complete 360-degree view of the customer: profile data, order history, marketing engagement, and predictive analytics all surface directly alongside the ticket.

That means your support team doesn’t just have more context. They have the full picture and the tools they need to solve issues quickly, personally, and in one place.

Why B2C support needs to change

For too long, B2C service and marketing teams have worked in silos. Support agents toggle between disconnected platforms, while marketers push campaigns without knowing what customers are asking for or struggling with in real time. 

The result is mismatched messages, slower resolutions, and generic experiences that frustrate customers.

A recent Forrester Consulting study commissioned by Klaviyo found that this disconnect is common: only 29% of B2C leaders feel their current CRM tools enable them to achieve their goals, and just 1 in 4 marketing and service teams collaborate regularly. According to the same research, companies that align marketing and service report 55% stronger revenue growth.

The takeaway is simple: collaboration pays. And with Klaviyo, it doesn’t have to be complicated. Helpdesk brings marketing and service together in one workspace, so every conversation can be personal, efficient, and revenue-driving.

What Helpdesk can do for you

With Helpdesk, B2C support teams can:

• Resolve faster across channels. Centralize support across email, chat, SMS, WhatsApp, and social in one unified inbox. No more tab switching or missed context.
• Work smarter at scale with AI in Helpdesk. Automate ticket tagging, routing, and responses with AI. Use smart workflows and macros to stay fast and consistent. Agents can also directly edit subscriptions on behalf of customers in Helpdesk, making it easier to resolve requests without passing them off to other teams.
• Support with full context. Every conversation includes the customer’s profile, order history, marketing engagement, predictive analytics, and more. In fact, Helpdesk surfaces every event associated with a customer’s profile—from Klaviyo, integrations, and APIs—so no one lacks a complete picture of how your customers engage with your brand. This means replies are always accurate, personal, and on-brand.
• Turn service into growth. Trigger re-engagement flows, pause campaigns when issues arise, or deliver personalized offers after resolution.
• Collaborate without complexity. Companies that align marketing and service teams see 61% higher retention and 55% stronger revenue growth, according to a Forrester Consulting study commissioned by Klaviyo. With Helpdesk, you get that kind of alignment by default—no dev resourcing, no complex integrations. From the moment you onboard, agents and marketers work from the same source of truth, fueling loyalty and growth with less effort.

For shoppers, Helpdesk means faster, more personal support on the channels they use most. For brands, it means efficiency, loyalty, and growth.

And unlike traditional platforms like Zendesk or Gorgias, Klaviyo Helpdesk is natively connected to your marketing engine. That means your agents and marketers finally work from the same source of truth.

Service that drives growth

With Klaviyo Helpdesk, support isn’t just about fixing problems. It’s about turning resolutions into relationships and conversations into conversions.

That’s the power of bringing service and marketing together in one platform. And the data backs it up: siloed tools and disconnected workflows limit growth, but when teams break down those walls, they unlock measurable gains in retention, engagement, and revenue.

Klaviyo makes that possible. With Helpdesk, B2C teams can transform every service interaction into an opportunity for loyalty and growth.

Disclaimer: Klaviyo Helpdesk supports two-way conversations in English (US). If a customer writes in another language and your live agent responds in that same language, the conversation is supported, but Klaviyo does not translate messages. The Helpdesk interface itself will always match the language preferences you’ve set in your Klaviyo account.