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Email marketing

Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it’s evolved into a sophisticated channel for personalisation, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today’s consumers.

Email marketing
27 Dec 2024
Why DMARC is so important
What are DMARC, SPF and DKIM? Learn why DMARC is now essential for landing marketing emails in the inbox.
Email marketing
4 Sept 2024
Maintain deliverability with tighter sender requirements
With stricter email standards from Yahoo and Gmail, learn how to adapt your strategy to meet new deliverability requirements and stay in the inbox.
Email marketing
21 May 2024
10 video email marketing types & when to use them
Unlock the power of video in your email marketing. Learn about 10 types of video emails and when to use them in the customer journey with industry examples
Email marketing
20 May 2024
Video in email: 5 tips to boost engagement
Explore these 5 creative tips for embedding video into emails to capture your audience and drive results.
Email marketing
16 May 2024
How to grow your email list: 4 proven strategies
Discover top strategies and best practices to grow your email list effectively. Learn from successful examples and boost your subscriber base today.
Email marketing
23 Apr 2024
How marketers can extract value from open rates today
Learn how you can still use email open rate metrics to move your marketing strategy forward, even if the data may seem irrelevant.
Email marketing
4 Mar 2024
5 win-back email examples & strategies for success
The best win-back campaign examples to re-engage your lapsed customers and reduce customer churn. Boost retention rates with these best practices and strategies.
Email marketing
1 Mar 2024
How to prepare for Gmail + Yahoo's new sender requirements
Avoid the risk of lost or blocked emails, ensure you meet Google and Yahoo’s email sender requirements which came into effect in 2024.
Email marketing
18 Dec 2023
8 email click rate tactics to engage subscribers [+examples]
Reverse the unsubscribes! Start creating emails your audience can’t wait to open and click with these 8 steps to email subscriber success.