Email marketing
Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it’s evolved into a sophisticated channel for personalisation, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today’s consumers.
Email marketing
How to prepare for Gmail + Yahoo's new sender requirements1 Mar 2024
Avoid the risk of lost or blocked emails, ensure you meet Google and Yahoo’s email sender requirements which came into effect in 2024.
Email marketing
8 email click rate tactics to engage subscribers [+examples]18 Dec 2023
Reverse the unsubscribes! Start creating emails your audience can’t wait to open and click with these 8 steps to email subscriber success.
Email marketing
Why an email list is your best brand investment5 Dec 2023
Want to lay a foundation for sustainable growth? Implement these 5 email list best practices to set your campaigns up for success.
Email marketing
Make your post-purchase emails count3 Nov 2023
Learn how to create automated post-purchase email flows that drive customer loyalty and maximise revenue.
Email marketing
Always be A/B testing your emails12 Sept 2023
Discover best practices for A/B testing your email marketing campaigns, flows, copy, design and subject lines to continuously optimise your CTR and revenue.
Email marketing
How to design emails and build templates5 Sept 2023
Great email design engages customers and improves conversion at all stages of the buyer journey. Get email design tips and best practices to create emails that convert.
Email marketing
Use segmentation to personalise your messages22 Aug 2023
What is email segmentation and how do you optimise CTR and ROI through email personalisation? Learn everything you need to know.
Email marketing
Why shipping confirmation emails are more than transactional11 Jul 2023
Discover the value of automated shipping confirmation emails to delight customers and build a trusted brand experience with tips and examples.
Email marketing
Identify the best time to send emails4 Jul 2023
The ideal time to send email varies by individual recipient. Learn how Smart Send Time optimises your email delivery schedule to maximise your open rate