Email marketing
Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it’s evolved into a sophisticated channel for personalisation, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today’s consumers.
Email marketing
Always be A/B testing your emails12 Sept 2023
Discover best practices for A/B testing your email marketing campaigns, flows, copy, design and subject lines to continuously optimise your CTR and revenue.
Email marketing
How to design emails and build templates5 Sept 2023
Great email design engages customers and improves conversion at all stages of the buyer journey. Get email design tips and best practices to create emails that convert.
Email marketing
Use segmentation to personalise your messages22 Aug 2023
What is email segmentation and how do you optimise CTR and ROI through email personalisation? Learn everything you need to know.
Email marketing
Your guide to welcome email automations1 Aug 2023
Learn to build a series of welcome emails, into an automated flow, that'll turn new subscribers into loyal customers, with data-backed tactics and examples
Email marketing
Why shipping confirmation emails are more than transactional11 Jul 2023
Discover the value of automated shipping confirmation emails to delight customers and build a trusted brand experience with tips and examples.
Email marketing
Identify the best time to send emails4 Jul 2023
The ideal time to send email varies by individual recipient. Learn how Smart Send Time optimises your email delivery schedule to maximise your open rate
Email marketing
How to write great subject lines + 21 examples13 Jun 2023
Learn best practices to make your email subject lines stand out and get clicks, including tips on length, using variables for personalisation and AI for optimisation.
Email marketing
Amping up your order confirmation emails1 Nov 2022
Order confirmation emails are the first point of contact with a new customer. See 6 examples that foster great customer relationships.