Email marketing
Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it’s evolved into a sophisticated channel for personalisation, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today’s consumers.
Email marketing
Why DMARC is so important27 Dec 2024
What are DMARC, SPF and DKIM? Learn why DMARC is now essential for landing marketing emails in the inbox.
Email marketing
Maintain deliverability with tighter sender requirements4 Sept 2024
With stricter email standards from Yahoo and Gmail, learn how to adapt your strategy to meet new deliverability requirements and stay in the inbox.
Email marketing
Drip campaign ideas for email marketing25 Jun 2024
Find out when to use email drip and nurture campaigns. Learn from brand examples and use cases.
Email marketing
10 video email marketing types & when to use them21 May 2024
Unlock the power of video in your email marketing. Learn about 10 types of video emails and when to use them in the customer journey with industry examples
Email marketing
Video in email: 5 tips to boost engagement20 May 2024
Explore these 5 creative tips for embedding video into emails to capture your audience and drive results.
Email marketing
How to grow your email list: 4 proven strategies16 May 2024
Discover top strategies and best practices to grow your email list effectively. Learn from successful examples and boost your subscriber base today.
Email marketing
How marketers can extract value from open rates today23 Apr 2024
Learn how you can still use email open rate metrics to move your marketing strategy forward, even if the data may seem irrelevant.
Email marketing
How to keep unsubscribes low and engagement high16 Apr 2024
Your email unsubscribe rate might seem like a minor metric, but it’s a key piece of your marketing strategy. Learn how to keep it low.
Email marketing
5 win-back email examples & strategies for success4 Mar 2024
The best win-back campaign examples to re-engage your lapsed customers and reduce customer churn. Boost retention rates with these best practices and strategies.