Email marketing
Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it’s evolved into a sophisticated channel for personalisation, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today’s consumers.

Email marketing
Top 10 email marketing automations 20258 Jan 2025
Discover and try these top 10 ecommerce email marketing automations in 2025 - boost revenue, enhance CX, and personalise at scale - with examples

Email marketing
8 email marketing metrics that matter3 Jan 2025
The email marketing metrics you need to track and top tips for improving each, to deliver consistent and demonstrable improvements for your business

Email marketing
Why DMARC is so important27 Dec 2024
What are DMARC, SPF and DKIM? Learn why DMARC is now essential for landing marketing emails in the inbox.

Email marketing
Everything you need to know about email deliverability13 Dec 2024
Learn best practices for improving your email deliverability rate and sender reputation to avoid the dreaded spam filter.

Email marketing
Maintain email list hygiene for better deliverability10 Dec 2024
Learn why email list hygiene is important, and how, with 4 steps to a cleaner email list

Email marketing
Turn window shoppers into buyers8 Nov 2024
Browse abandonment emails can rekindle the flames of your audience’s initial interest in your brand. Learn how with these tips and examples.

Email marketing
Transactional emails matter: examples + deliverability tips23 Oct 2024
Learn what a transactional email is, types of transactional emails, and how they differ from a traditional marketing email. Build brand loyalty today.

Email marketing
Maintain deliverability with tighter sender requirements4 Sept 2024
With stricter email standards from Yahoo and Gmail, learn how to adapt your strategy to meet new deliverability requirements and stay in the inbox.

Email marketing
Drip campaign ideas for email marketing25 Jun 2024
Find out when to use email drip and nurture campaigns. Learn from brand examples and use cases.