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Email marketing

Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it’s evolved into a sophisticated channel for personalisation, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today’s consumers.

Email marketing
8 Jan 2025
Top 10 email marketing automations 2025
Discover and try these top 10 ecommerce email marketing automations in 2025 - boost revenue, enhance CX, and personalise at scale - with examples
Email marketing
3 Jan 2025
8 email marketing metrics that matter
The email marketing metrics you need to track and top tips for improving each, to deliver consistent and demonstrable improvements for your business
Email marketing
27 Dec 2024
Why DMARC is so important
What are DMARC, SPF and DKIM? Learn why DMARC is now essential for landing marketing emails in the inbox.
Email marketing
13 Dec 2024
Everything you need to know about email deliverability
Learn best practices for improving your email deliverability rate and sender reputation to avoid the dreaded spam filter.
Email marketing
10 Dec 2024
Maintain email list hygiene for better deliverability
Learn why email list hygiene is important, and how, with 4 steps to a cleaner email list
Email marketing
8 Nov 2024
Turn window shoppers into buyers
Browse abandonment emails can rekindle the flames of your audience’s initial interest in your brand. Learn how with these tips and examples.
Email marketing
23 Oct 2024
Transactional emails matter: examples + deliverability tips
Learn what a transactional email is, types of transactional emails, and how they differ from a traditional marketing email. Build brand loyalty today.
Email marketing
4 Sept 2024
Maintain deliverability with tighter sender requirements
With stricter email standards from Yahoo and Gmail, learn how to adapt your strategy to meet new deliverability requirements and stay in the inbox.
Email marketing
25 Jun 2024
Drip campaign ideas for email marketing
Find out when to use email drip and nurture campaigns. Learn from brand examples and use cases.