Email marketing
Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it’s evolved into a sophisticated channel for personalisation, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today’s consumers.
Email marketing
Do more with your email reporting7 Aug 2026
Your email reporting tool determines how deep you can go into performance metrics — and the ease with which you're able to act on them.
Email marketing
Combine SMS and email marketing6 Aug 2026
Discover powerful ways to combine SMS and email marketing to grow your business. See how Klaviyo helps B2C brands improve ROI with connected messaging.
Email marketing
Smart Send Time: optimise your email send times6 Aug 2026
The ideal time to send email varies by individual recipient. Learn how Smart Send Time optimises your email delivery schedule to maximise your open rate
Email marketing
How to design emails and build templates5 Aug 2026
Great email design engages customers and improves conversion at all stages of the buyer journey. Get email design tips and best practices to create emails that convert.
Email marketing
How to reduce your email unsubscribe rate 3 Aug 2026
Your email unsubscribe rate might seem like a minor metric, but it’s a key piece of your marketing strategy. Learn how to keep it low.
Email marketing
The 10 best email marketing automations for ecommerce23 Jul 2026
Discover and try these top 10 ecommerce email marketing automations - boost revenue, enhance CX, and personalise at scale - with examples
Email marketing
How to improve email deliverability and avoid spam filters16 Jun 2026
Learn best practices for improving your email deliverability rate and sender reputation to avoid the dreaded spam filter.
Email marketing
Abandoned cart emails guide and examples16 Jun 2026
Learn how to create high-converting abandoned cart emails with real examples, subject line ideas, timing advice and proven strategies for ecommerce brands in the UK.
Email marketing
Transactional emails matter: examples + deliverability tips16 Jun 2026
Learn what a transactional email is, types of transactional emails, and how they differ from a traditional marketing email. Build brand loyalty today.