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SMS marketing

SMS marketing is a powerful channel for intimate, immediate customer connections. With unmatched open rates and direct accessibility, it offers brands a unique opportunity to build personal relationships at scale. Explore how innovative marketers are crafting SMS strategies that respect consumer privacy, deliver timely value, and transform mobile messaging into a cornerstone of their customer engagement and revenue growth initiatives.

SMS marketing articles

SMS marketing
18 Jun 2024
Your simplified guide to SMS regulations and compliance in the UK

Learn the key regulations to send compliant SMS marketing messages in the UK, plus what 8,000 brands do to make compliance easier.

SMS marketing
8 May 2024
14 ways to build your SMS list—compliantly

Create a clear CTA in an email roll-out to drive your contacts to opt in for SMS. Utilise existing subscribers to grow your SMS list and boost engagement.

SMS marketing
6 May 2024
Best SMS marketing platforms 2025

How do you choose an SMS marketing platform that delivers experiences consumer demand in 2024? We review 4 of the best

SMS marketing
1 May 2024
Your guide to transactional SMS

Learn everything you need to know in this guide to two way transactional SMS. From what it is to specific business text examples.

SMS marketing
27 Mar 2024
Cultural fit: SMS marketing strategies for the UK and Europe

A blanket approach to SMS in Europe will leave your audiences cold. Here’s why (and what you can do about it).

SMS marketing
8 Feb 2024
2024 guide to SMS marketing

That’s the most common SMS marketing myth Ashley Ismailovski, director of email marketing at SmartSites, hears from clients. “To that, I always say, ‘How will you know if you’ve never tried?’ Just because you don’t personally like to receive SMS marketing campaigns does not mean that your customers won’t,” Ismailovski points out. “More often than […]

SMS marketing
17 Oct 2023
Your holistic guide to SMS marketing

Your guide to a crawl, walk, run approach to SMS marketing strategy. Learn SMS marketing strategies from beginner to advanced.

SMS marketing
26 Sept 2023
SMS marketing in the UK

Getting started with ecommerce SMS marketing in the UK? We cover the top concerns including costs and legal compliance.

SMS marketing
27 Jun 2023
SMS Short Code UK Guide

Getting started with SMS short codes in your marketing? Read our comprehensive guide and best practices for UK businesses.