3 plug-ins you need to do Wix email marketing right

Profile photo of author Jax Connelly
Jax Connelly
7min read
Email marketing
April 18, 2023
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For merchants who are in the process of setting up an ecommerce store, the options for website builders can be overwhelming.

That fact has a major influence on the product roadmap at Wix, says Bogar Alonso, former head of ecommerce outbound marketing and thought leadership.

“We’re the best of all worlds,” Alonso says. “Wix’s robust, built-in feature set, which is buttressed by carefully vetted third-party apps and integrations, sits on enterprise-grade infrastructure.”

Wix offers ecomm store owners access to:

But which of those third-party and proprietary apps and integrations best support an ambitious email marketing strategy built on a Wix-centered martech stack? Here are 3 must-haves to start off with, according to Alonso:

  1. Marketing automation plug-ins for Wix
  2. Accounting plug-ins for Wix
  3. Loyalty plug-ins for Wix

1. Marketing automation plug-ins for Wix

In a post-cookies, privacy-first world, where channels like paid social media are getting more expensive and less effective, email marketing is having a “renaissance moment,” Alonso says.

As a declining economy pushes more businesses to get scrappier with their marketing dollars, selecting the best email marketing services can be the difference between surviving and shutting down.

According to Alonso, “Wix merchants that are looking to grow in this new reality can lean on the customer data capabilities Klaviyo provides to reach their customers at the time, frequency, and cadence they want.”

Klaviyo lets you claw back that customer relationship information to get closer to your customers, making it more of a consensual relationship—and, hopefully, one that will withstand the test of time.
Bogar Alonso
Former head of ecommerce outbound marketing and thought leadership, Wix

Klaviyo is a unified customer platform that gives your brand direct ownership of your consumer data and interactions, empowering you to turn transactions with customers into productive long-term relationships—at scale.

By combining sophisticated email and SMS marketing capabilities with a powerful built-in customer data platform (CDP), Klaviyo “lets you claw back that customer relationship information to get closer to your customers, making it more of a consensual relationship—and, hopefully, one that will withstand the test of time,” Alonso explains.

Klaviyo’s email marketing features enable Wix ecommerce merchants to:

The email marketing platform is “tailor-made” for ecommerce merchants that are “ready to scale their ecommerce business,” Alonso says—“any merchant that understands they need to maximize revenue and their operations through the use of automation. Klaviyo offers a great set of email marketing tools for scaling to the next level.”

That toolset, as well as the platform’s user-friendly interface, “really sets merchants up to double down on email marketing as a channel, while also focusing on retention,” Alonso says—which, in the years ahead, “is going to be huge.”

Klaviyo really helps merchants win back a lot of the power that legacy advertisers like Facebook and Google have over customer data.
Bogar Alonso
Former head of ecommerce outbound marketing and thought leadership, Wix

In a competitive industry at a competitive time, “you have to differentiate yourself as a brand,” Alonso points out. “To build a brand that will survive the headwinds, ecommerce marketing automation is a great opportunity for optimizing the customer journey and keeping your brand and your brand’s story front and center.”

Put more simply: “Klaviyo really helps merchants win back a lot of the power that legacy advertisers like Facebook and Google have over customer data,” Alonso says. “Any business owner in the ecommerce space could benefit from using Klaviyo.”

2. Accounting plug-ins for Wix

Taxes and accounting are another “huge pain point” for Wix merchants, Alonso says—and the QuickBooks Connector by Intuit is one tool he sees solving it for many Wix merchants.

“QuickBooks is a great tool for small business owners,” Alonso says. “It helps them automate their inventory and invoices, and it delivers a synchronization of data and tasks that small business owners really need.”

With QuickBooks, Wix merchants can:

  • Retrieve orders from their Wix Store, Wix Bookings, Wix Events, or Wix Hotel.
  • Create new items in their QuickBooks online account when they create products in their Wix store.
  • Automatically create sales in their QuickBooks online account for orders customers place on their Wix website.
  • Map tax codes from their store orders to tax codes in their QuickBooks online account.
  • Eliminate human error from manual data entry between their QuickBooks online account and their Wix site.

“Time is such a scarce resource for a lot of these merchants,” Alonso points out. “To not have to work out some of these things manually is time well spent.”

3. Loyalty plug-ins for Wix

For Wix merchants interested in offering a loyalty program to returning customers, Alonso is a big fan of the Wix Loyalty app. It enables store owners to grant points for signing up, making purchases, placing orders, and more, then reward customers with gifts, perks, and discounts.

With Wix Loyalty, merchants can:

  • Customize their program’s name, points, and icon to match their brand.
  • Determine how customers earn points and get rewards.
  • Run members-only promotions and discounts.
  • Schedule and send personalized email notifications.
  • Manage each member’s point balance manually and offline.
  • Access insights to understand their customers better.
  • Get 24/7 VIP support.
  • Track program success from the Wix Loyalty dashboard.

“People are getting a lot of nice business impact using that one,” Alonso says. “It’s integrated, so it allows them to not have to go to a third-party app. They can really own the loyalty experience with their top customers.”

Wix email marketing FAQs

Is Wix Email Marketing integrated with other Wix services?

Yes, Wix Email Marketing is integrated into the broader Wix ecosystem. You can connect it with other Wix services like Wix Websites, Wix Stores, and Wix CRM tools to create cohesive online business workflows.

Is Wix Email Marketing beginner-friendly?

Yes, Wix Email Marketing is designed to be user-friendly, with a drag-and-drop email editor and customizable templates that make it accessible for users without extensive technical knowledge. While Wix Email Marketing is beginner-friendly, it’s still a good idea to spend some time familiarizing yourself with the tool’s features and capabilities. Wix often provides tutorials, guides, and customer support to help users get started and make the most out of the Email Marketing tool.

Is there a cost associated with using Wix Email Marketing?

Wix Email Marketing often comes with different pricing tiers based on the provider you are using, the features, and number of emails and subscribers you need. You could choose between free plans, basic plans, premium plans, etc. Some Wix plans might include Email Marketing features, while in other cases, it could be a separate subscription.

Want to know what makes Klaviyo right for Wix merchants?
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Jax Connelly
Jax Connelly
Lead editor
Jax Connelly (they/she), lead editor at Klaviyo, started their career doing SEO at a small digital ad agency and spent most of their twenties managing a financial magazine for a trade association based in Washington, DC. Most recently, she studied and taught writing at Columbia College Chicago during the peak years of the pandemic. Outside of their day job, Jax is an award-winning creative writer who has received honors including 4 Notables in the Best American Essays series, contest awards from publications like Nowhere Magazine and Prairie Schooner, and a residency from the Ragdale Foundation. Jax lives in Chicago a block away from Lake Michigan with her elderly Jack Russell Terrier, Cloo.