Jax Connelly
Lead editor-Klaviyo
Jax Connelly
Jax Connelly (they/she), lead editor at Klaviyo, started their career doing SEO at a small digital ad agency and spent most of their twenties managing a financial magazine for a trade association based in Washington, DC. Most recently, she studied and taught writing at Columbia College Chicago during the peak years of the pandemic. Outside of their day job, Jax is an award-winning creative writer who has received honors including 4 Notables in the Best American Essays series, contest awards from publications like Nowhere Magazine and Prairie Schooner, and a residency from the Ragdale Foundation. Jax lives in Chicago a block away from Lake Michigan with her elderly Jack Russell Terrier, Cloo.
Posts by this author
Image shows lavender font on a lemon background that fades into lavender in the lower right corner, where there's a lemon-colored Klaviyo flag. The image text reads "Improve your marketing automation and measure your success."
Jax Connelly
Oct 31, 2023
Marketing automation KPIs: how to measure your success

Learn 4 ways to test and optimize your marketing automation efforts.

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Jax Connelly
10min read
Image shows lemon font on a lavender background that fades into salmon in the lower right corner, where there's a lavender-colored Klaviyo flag. The text reads "Advanced marketing automation: personalization beyond the basics."
Jax Connelly
Oct 31, 2023
Beyond the basics: 7 advanced marketing automation examples

Learn about creative ways to maximize your marketing automation efforts—and keep customers feeling seen and satisfied over time.

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Jax Connelly
17min read
Image shows lemon font on a sage green background that fades into lavender in the bottom right corner, where there's a sage-colored Klaviyo flag. The text reads "How to set up marketing automation: creating a strong foundation."
Jax Connelly
Oct 31, 2023
How to set up a strong marketing automation strategy

Before you start setting up your automations, here’s what you need to know about selecting the right tech and determining your marketing automation strategy.

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Jax Connelly
17min read
Image features lemon font on a salmon-colored background that fades into lavender in the lower right corner, which features the Klaviyo flag. The text on the image reads "Marketing automation: personalization is a non-negotiable"
Jax Connelly
Oct 31, 2023
What is marketing automation? 4 reasons it matters

Marketing automation allows your business to use hyper-targeted, behavior-triggered messages to reach the right people and drive more repeat sales.

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Jax Connelly
9min read
green tile with the advanced behavioral targeting blog
Jax Connelly
Oct 17, 2023
10 examples of advanced behavioral targeting in action

Learn how behavioral targeting can help you use insights about your customers’ actions to segment and personalize smarter.

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Jax Connelly
16min read
small purple tile with the title of how behavioral targeting works
Jax Connelly
Oct 17, 2023
3 steps to an ethical behavioral targeting strategy

A strong behavioral targeting strategy involves looking at the entirety of first-party customer data, not just isolated data points.

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Jax Connelly
13min read
red tile with the title of the behavioral targeting blog
Jax Connelly
Oct 16, 2023
Behavioral targeting: what it is and why it matters

Behavioral targeting is what allows you to treat customers the way they want to be treated. Learn what it is and why it matters.

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Jax Connelly
10min read
Image shows white font on a poppy and lavender background that reads: The 2023 consumer spending report
Jax Connelly
Oct 10, 2023
BFCM 2023: the consumer spending report

We asked 3K+ consumers how they feel about the economy, their current spending habits, and where—and how—they plan to shop this holiday season.

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Jax Connelly
43min read
In poppy font on a lavender background, image shows text that reads: "The more data we can get in there, the more we can do with it": why Klaviyo is one of the best tools for WooCommerce marketing
Jax Connelly
Oct 3, 2023
How Klaviyo drives ecomm success for WooCommerce brands

Learn when it makes sense to build on WordPress + WooCommerce, what makes Klaviyo one of the best tools for WooCommerce email marketing, and more.

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Jax Connelly
28min read