Jax Connelly
Lead editor-Klaviyo
Jax Connelly
Jax Connelly (they/she) is lead editor at Klaviyo.
Posts by this author
Beyond the hype: 16 high-impact SMS plays that boost ROI
Why KURU Footwear replaced their “build” mentality with a “buy” mentality—and how it drove their replatforming efforts
ESP migration in a pressure-cooker economy: 10 frameworks for doing it right, according to the experts
Free RFP template: 122 questions to ask as you evaluate marketing automation platforms
The BFCM aftermath report: Klaviyo users generate $2.2B in revenue via email and SMS
Legacy tech stacks won’t cut it for modern ecomm businesses, research reveals
Know your customers: 778 online shopping stats to help you sell smarter this year
Change is hard—Klaviyo x WooCommerce email marketing isn’t
New research: ecommerce execs reveal barriers to personalization at scale