Posts by Jax Connelly | Klaviyo

Blog/Jax Connelly

Jax Connelly

Lead editor-Klaviyo

Jax Connelly

Jax Connelly

Jax Connelly (they/she), lead editor at Klaviyo, started their career doing SEO at a small digital ad agency and spent most of their twenties managing a financial magazine for a trade association based in Washington, DC. Most recently, she studied and taught writing at Columbia College Chicago during the peak years of the pandemic. Outside of their day job, Jax is an award-winning creative writer who has received honors including 4 Notables in the Best American Essays series, contest awards from publications like Nowhere Magazine and Prairie Schooner, and a residency from the Ragdale Foundation. Jax lives in Chicago a block away from Lake Michigan with her elderly Jack Russell Terrier, Cloo.

Posts by this author

Image shows lavender font on a lemon background that fades into lavender in the lower right corner, where there's a lemon-colored Klaviyo flag. The image text reads "Improve your marketing automation and measure your success."

Image shows lavender font on a lemon background that fades into lavender in the lower right corner, where there's a lemon-colored Klaviyo flag. The image text reads "Improve your marketing automation and measure your success."

Oct 31, 2023

Marketing automation KPIs: how to measure your success

Learn 4 ways to test and optimize your marketing automation efforts.

10min read

Image shows lemon font on a lavender background that fades into salmon in the lower right corner, where there's a lavender-colored Klaviyo flag. The text reads "Advanced marketing automation: personalization beyond the basics."

Image shows lemon font on a lavender background that fades into salmon in the lower right corner, where there's a lavender-colored Klaviyo flag. The text reads "Advanced marketing automation: personalization beyond the basics."

Oct 31, 2023

Beyond the basics: 7 advanced marketing automation examples

Learn about creative ways to maximize your marketing automation efforts—and keep customers feeling seen and satisfied over time.

17min read

Image shows lemon font on a sage green background that fades into lavender in the bottom right corner, where there's a sage-colored Klaviyo flag. The text reads "How to set up marketing automation: creating a strong foundation."

Image shows lemon font on a sage green background that fades into lavender in the bottom right corner, where there's a sage-colored Klaviyo flag. The text reads "How to set up marketing automation: creating a strong foundation."

Oct 31, 2023

How to set up a strong marketing automation strategy

Before you start setting up your automations, here’s what you need to know about selecting the right tech and determining your marketing automation strategy.

17min read

Image features lemon font on a salmon-colored background that fades into lavender in the lower right corner, which features the Klaviyo flag. The text on the image reads "Marketing automation: personalization is a non-negotiable"

Image features lemon font on a salmon-colored background that fades into lavender in the lower right corner, which features the Klaviyo flag. The text on the image reads "Marketing automation: personalization is a non-negotiable"

Oct 31, 2023

What is marketing automation? 4 reasons it matters

Marketing automation allows your business to use hyper-targeted, behavior-triggered messages to reach the right people and drive more repeat sales.

9min read

green tile with the advanced behavioral targeting blog

green tile with the advanced behavioral targeting blog

Oct 17, 2023

10 examples of advanced behavioral targeting in action

Learn how behavioral targeting can help you use insights about your customers’ actions to segment and personalize smarter.

16min read

small purple tile with the title of how behavioral targeting works

small purple tile with the title of how behavioral targeting works

Oct 17, 2023

3 steps to an ethical behavioral targeting strategy

A strong behavioral targeting strategy involves looking at the entirety of first-party customer data, not just isolated data points.

13min read

red tile with the title of the behavioral targeting blog

red tile with the title of the behavioral targeting blog

Oct 16, 2023

Behavioral targeting: what it is and why it matters

Behavioral targeting is what allows you to treat customers the way they want to be treated. Learn what it is and why it matters.

10min read

Image shows white font on a poppy and lavender background that reads: The 2023 consumer spending report

Image shows white font on a poppy and lavender background that reads: The 2023 consumer spending report

Oct 10, 2023

BFCM 2023: the consumer spending report

We asked 3K+ consumers how they feel about the economy, their current spending habits, and where—and how—they plan to shop this holiday season.

43min read

In poppy font on a lavender background, image shows text that reads: "The more data we can get in there, the more we can do with it": why Klaviyo is one of the best tools for WooCommerce marketing

In poppy font on a lavender background, image shows text that reads: "The more data we can get in there, the more we can do with it": why Klaviyo is one of the best tools for WooCommerce marketing

Oct 3, 2023

How Klaviyo drives ecomm success for WooCommerce brands

Learn when it makes sense to build on WordPress + WooCommerce, what makes Klaviyo one of the best tools for WooCommerce email marketing, and more.

28min read