Posts by Jax Connelly | Klaviyo

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Jax Connelly

Lead editor-Klaviyo

Jax Connelly

Jax Connelly

Jax Connelly (they/she), lead editor at Klaviyo, started their career doing SEO at a small digital ad agency and spent most of their twenties managing a financial magazine for a trade association based in Washington, DC. Most recently, she studied and taught writing at Columbia College Chicago during the peak years of the pandemic. Outside of their day job, Jax is an award-winning creative writer who has received honors including 4 Notables in the Best American Essays series, contest awards from publications like Nowhere Magazine and Prairie Schooner, and a residency from the Ragdale Foundation. Jax lives in Chicago a block away from Lake Michigan with her elderly Jack Russell Terrier, Cloo.

Posts by this author

various kuru shoes laid out on a table

various kuru shoes laid out on a table

Jan 30, 2023

Why KURU Footwear opted to replatform with a "buy" mentality

KURU Footwear decided to revaluate their tech stack. Learn why the brand leaned into a “buy” mentality as they set out to replatform.

8min read

man with glasses smiling at the camera in an office

man with glasses smiling at the camera in an office

Jan 24, 2023

10 models for ESP migration in an unforgiving economy

Learn from industry experts on how to successfully approach your ESP migration in an ever-changing economy with these 10 strong + weak frameworks.

30min read

Nov 30, 2022

The BFCM 2023 aftermath report

The Klaviyo BFCM aftermath report is here—and owned marketing’s impact on revenue is up YoY.

10min read

An employee wearing glasses looks out the window of an office.

An employee wearing glasses looks out the window of an office.

Oct 18, 2022

Legacy tech stacks won't cut it

Enterprise companies need more than a legacy tech stack to create omnichannel personalized marketing at scale. Klaviyo CDP is an option.

15min read

Oct 11, 2022

778 online shopping stats to help you sell smarter

We surveyed 3.5K+ consumers in North America about how they shop, when, where, and why to get you these 778 online shopping stats.

23min read

A team of five people dressed in business casual review screens and documents in a brightly lit conference room.

A team of five people dressed in business casual review screens and documents in a brightly lit conference room.

Sep 1, 2022

Change is hard—Klaviyo x WooCommerce isn’t

Read the Klaviyo guide to integrating our email and SMS marketing plugin with WooCommerce stores for a complete marketing automation solution.

26min read

A person wearing a button-up shirt writes something on a clipboard in an office setting.

A person wearing a button-up shirt writes something on a clipboard in an office setting.

Aug 29, 2022

Execs reveal barriers to personalization at scale

Personalization at scale with the right automation platform helps businesses of all sizes grow more efficiently. Learn how.

19min read