Before you start setting up your automations, here’s what you need to know about selecting the right tech and determining your marketing automation strategy.
Marketing automation allows your business to use hyper-targeted, behavior-triggered messages to reach the right people and drive more repeat sales.
Learn how behavioral targeting can help you use insights about your customers’ actions to segment and personalize smarter.
A strong behavioral targeting strategy involves looking at the entirety of first-party customer data, not just isolated data points.
Behavioral targeting is what allows you to treat customers the way they want to be treated. Learn what it is and why it matters.
We asked 3K+ consumers how they feel about the economy, their current spending habits, and where—and how—they plan to shop this holiday season.
Learn when it makes sense to build on WordPress + WooCommerce, what makes Klaviyo one of the best tools for WooCommerce email marketing, and more.
Read about 5 of the top CDPs for centralizing customer insights and making them actionable for highly targeted marketing.
These 8 CDP use cases show how insights from your CDP can power smarter digital relationships across the entire customer journey.