Jax Connelly

Jax Connelly (they/she) brings 15 years of editorial experience to their role as lead editor at Klaviyo. She started her career doing SEO at a small digital ad agency and spent most of her twenties managing a financial magazine for a trade association based in Washington, DC. Most recently, they studied and taught writing at Columbia College Chicago during the peak years of the pandemic. Outside of her day job, Jax is an award-winning creative writer who has received honors including 4 Notables in the Best American Essays series, contest awards from publications like Nowhere Magazine and Prairie Schooner, and a residency from the Ragdale Foundation. Jax lives in Chicago, a block away from Lake Michigan.

Posts by this author

Jax Connelly

Oct 3, 2024

12 A/B testing best practices for email, SMS, & forms

Discover best practices for email, SMS, and forms A/B testing. Learn about key variables and forming strong hypotheses for optimal results.

Jax Connelly

Oct 2, 2024

Snapchat Marketing Strategies for BFCM

Snapchat is a great platform to market through during the BFCM season. Learn how strategies like gamification or testing can add to your campaigns.

Jax Connelly

May 8, 2024

14 ways to build your SMS list—compliantly

Create a clear CTA in an email roll-out to drive your contacts to opt in for SMS. Utilize existing subscribers to grow your SMS list and boost engagement.

Jax Connelly

May 6, 2024

4 of the best SMS marketing services in 2024

Read about 4 SMS marketing platforms that can help you connect with customers. Learn which one works best for you based on factors like compliance and attribution.

Jax Connelly

Apr 23, 2024

13 SMS marketing best practices from the experts

Discover SMS marketing best practices from top ecommerce experts. Tips for higher click rates and better engagement using personalized campaigns.

Jax Connelly

Apr 8, 2024

Why using AI in the workplace can be valuable

In a global survey of ecommerce marketers, respondents revealed they feel hesitant to admit when they’re using AI. Learn how AI can make you a more valuable employee.

Jax Connelly

Mar 18, 2024

Your free RFP Template: 122 questions to ask

Use Klaviyo’s free RFP template to discern what marketing automation tool is right for you during the vendor evaluation process.

Jax Connelly

Mar 7, 2024

Marketing automation KPIs: how to measure your success

Learn 4 ways to test and optimize your marketing automation efforts.

Jax Connelly

Mar 4, 2024

Activate both in-person and online customer data to grow omnichannel revenue

A strong foundation of data feeds you a 360-degree, up-to-date view of your customers—and it’s the only way to deliver a consistent brand and customer experience.