Posts by Jax Connelly | Klaviyo

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Jax Connelly

Lead editor-Klaviyo

Jax Connelly

Jax Connelly

Jax Connelly (they/she), lead editor at Klaviyo, started their career doing SEO at a small digital ad agency and spent most of their twenties managing a financial magazine for a trade association based in Washington, DC. Most recently, she studied and taught writing at Columbia College Chicago during the peak years of the pandemic. Outside of their day job, Jax is an award-winning creative writer who has received honors including 4 Notables in the Best American Essays series, contest awards from publications like Nowhere Magazine and Prairie Schooner, and a residency from the Ragdale Foundation. Jax lives in Chicago a block away from Lake Michigan with her elderly Jack Russell Terrier, Cloo.

Posts by this author

Aug 23, 2023

7 CDP benefits—even if you’re smaller than an enterprise

Learn how a customer data platform can make your business more data-driven, and 6 other reasons you might need a CDP.

17min read

On a background that fades from deep red at the bottom to brighter red at the top, image shows a screenshot of the Klaviyo CDP dashboard on the right and, on the left in white font, reads, "What is a customer data platform (CDP)?"

On a background that fades from deep red at the bottom to brighter red at the top, image shows a screenshot of the Klaviyo CDP dashboard on the right and, on the left in white font, reads, "What is a customer data platform (CDP)?"

Aug 14, 2023

What is a customer data platform (CDP)?

Discover customer data platforms (CDPs)—what they are, what they do, and how they can help you connect your entire tech stack and build cohesive customer experiences.

16min read

Image shows two friends on the street laughing and holding their phones, with text that reads: "Authentic. Organic. Honest. 16 ways UGC attracts and retains loyal customers"

Image shows two friends on the street laughing and holding their phones, with text that reads: "Authentic. Organic. Honest. 16 ways UGC attracts and retains loyal customers"

Jul 26, 2023

16 examples of how UGC can build trust in your brand

Learn how to boost conversions and build long-term trust with your audience by using user-generated content (UGC) in your marketing.

36min read

Jun 20, 2023

Why ecommerce reviews matter—and how to get them

Why do ecommerce reviews matter? Most consumers won’t buy from you without them. Learn more in this blog from Klaviyo.

20min read

Jun 14, 2023

13 best practices to create sign up forms that convert

Learn how to convert website visitors into lifelong customers with these 13 sign-up form best practices from the experts.

36min read

May 9, 2023

5 best SMS marketing tools

The top 5 SMS marketing platforms for delivering experiences for today’s consumers. Why you might want to use each one—and why you might not.

22min read

May 3, 2023

11 SMS marketing examples + what makes them great

What makes a great SMS marketing campaign? Here are 5 SMS marketing use cases + 11 SMS marketing examples to inspire your next send.

26min read

Apr 26, 2023

Adobe ecommerce email marketing: 3 reasons to choose Klaviyo

Learn 3 reasons Adobe Commerce merchants choose Klaviyo for Adobe email marketing—and achieve 100x average ROI on the platform.

16min read

blonde girl looking at the road with a phone in her hand and airpods in her ears

blonde girl looking at the road with a phone in her hand and airpods in her ears

Apr 21, 2023

The benefits of mobile app marketing

Learn how mobile app marketing and push notifications can add a valuable layer of communication to your most engaged customers.

22min read