Jax Connelly
Jax Connelly (they/she) brings 15 years of editorial experience to their role as lead editor at Klaviyo. She started her career doing SEO at a small digital ad agency and spent most of her twenties managing a financial magazine for a trade association based in Washington, DC. Most recently, they studied and taught writing at Columbia College Chicago during the peak years of the pandemic. Outside of her day job, Jax is an award-winning creative writer who has received honors including 4 Notables in the Best American Essays series, contest awards from publications like Nowhere Magazine and Prairie Schooner, and a residency from the Ragdale Foundation. Jax lives in Chicago, a block away from Lake Michigan.
Posts by this author

Jax Connelly
How to set up a strong marketing automation strategyOct 31, 2023
Before you start setting up your automations, here’s what you need to know about selecting the right tech and determining your marketing automation strategy.

Jax Connelly
Beyond the basics: 7 advanced marketing automation examplesOct 31, 2023
Learn about creative ways to maximize your marketing automation efforts—and keep customers feeling seen and satisfied over time.

Jax Connelly
BFCM 2023: the consumer spending reportOct 10, 2023
We asked 3K+ consumers how they feel about the economy, their current spending habits, and where—and how—they plan to shop this holiday season.

Jax Connelly
How Klaviyo drives ecomm success for WooCommerce brandsOct 3, 2023
Learn when it makes sense to build on WordPress + WooCommerce, what makes Klaviyo one of the best tools for WooCommerce email marketing, and more.

Jax Connelly
5 of the best CDPs on the marketSep 18, 2023
Read about 5 of the top CDPs for centralizing customer insights and making them actionable for highly targeted marketing.

Jax Connelly
16 examples of how UGC can build trust in your brandJul 27, 2023
Learn how to boost conversions and build long-term trust with your audience by using user-generated content (UGC) in your marketing.

Jax Connelly
Adobe ecommerce email marketing: 3 reasons to choose KlaviyoApr 26, 2023
Learn 3 reasons Adobe Commerce merchants choose Klaviyo for Adobe email marketing—and achieve 100x average ROI on the platform.

Jax Connelly
Email marketing in ecommerce: what it is + why it mattersApr 18, 2023
Healthy ecommerce brands drive at least a quarter of their revenue through email marketing. Learn how in Klaviyo’s ecomm email marketing hub.

Jax Connelly
28 ecommerce email marketing tips from the expertsApr 18, 2023
Drive ecommerce sales and customer loyalty with these expert-backed ecommerce email marketing tips on list growth, personalization, automation, and more.