Email marketing

Ecommerce brands use replenishment or repurchase emails to remind customers to restock a product when it’s low. Find out how to use them effectively.

One of the most efficient paid advertisement strategies is retargeting. It is effective because it is highly segmented and targets a set of users that has already shown interest in your website. Since they have visited the website or landing pages, they are now in the consideration stage which makes a personalized strategy easier and […]

How can you recover shoppers’ abandoned carts on your website? What WooCommerce abandoned cart plugin can you use to solve this problem? What are other WooCommerce brands doing for their abandoned cart emails?  With the right WooCommerce abandoned cart strategy, you’ll be well on your way to winning back lost shoppers and converting new customers. […]

Learn more about how Brexit and ecommerce marketing intersect, and discover 13 communications tips to help you educate customers and drive customer loyalty.

Identify the best times to send your customers email marketing messages so that your email open rates increase. Marketing automation platforms that offer more.

To help you increase your open rates, learn which browse abandonment email subject lines are the most common, and which subject lines don’t work.

Learn two ways you can sunset inactive subscribers from your email marketing campaigns to increase open rates and improve your deliverability.

It all comes down to two words: scarcity and urgency. Scarcity is based on a straightforward premise: humans are innately greedy. We covet what we can’t have. And leveraging urgency is really nothing more than applying scarcity to time. Many of the problems that affect conversions, are issues of cognitive friction – people think too hard, wait too long, or […]

What is revenue per recipient for email marketing? How do you calculate it, and why is it important to email marketers? Find out.