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Email marketing

Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it's evolved into a sophisticated channel for personalization, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today's consumers.

Email marketing articles

Email marketing
Mar 21, 2023
Wix x Klaviyo: ready to scale? We’re ready for you. 

Meta description: Learn how integrating Wix with Klaviyo helps ecommerce merchants maximize the impact of their owned marketing channels and their marketing strategy.

Email marketing
Mar 15, 2023
Email marketing best practices

Check out how these brands use email marketing to drive revenue growth and get practical tips you can implement for your business.

Email marketing
Jan 12, 2023
How a “heartbeat” of daily emails can power growth

Annmarie Skin Care’s daily email sends is how they make more than 40% of their revenue through email––and they are tackling SMS next.

Email marketing
Sep 13, 2022
Grow, clean, maintain––an email list mantra

Email list cleaning results in a healthy email list of engaged customers. Here’s how to build, clean, and maintain email lists for long-term growth.

Email marketing
Jun 2, 2022
Turn window shoppers into buyers

Browse abandonment emails can rekindle the flames of your audience’s initial interest in your brand. Learn how with these tips and examples.

Email marketing
Mar 23, 2022
Create birthday emails for subscribers

Create a birthday email with best practices in mind to gain customer loyalty. Increase retention with clear examples of how to do it in Klaviyo.

Email marketing
Jan 31, 2022
Everything you need to know about Apple’s changes

Find out how Apple iOS 15 will affect your Klaviyo email account, how Klaviyo is responding, and what you can do.

Email marketing
Dec 9, 2021
Email marketing campaigns: the holiday edition

Discover email marketing campaign tips (plus 9 holiday brand examples) that’ll help you increase revenue—with a bonus SMS campaign tip.

Email marketing
Aug 17, 2021
What the UK Pingdemic means for retail

Earlier this month, it reached a new peak—and businesses have felt the pain.  Here’s what’s happening: The National Health Service (NHS) app alerts, or pings, people to tell them they’ve been exposed to COVID-19 and must isolate for up to 10 days. As the number of cases—and pings—has risen, UK residents and businesses have had […]