Email marketing
Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it's evolved into a sophisticated channel for personalization, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today's consumers.

Email marketing
7 best email marketing platforms for 2026Dec 19, 2025
Discover the best email marketing platform for ecommerce in 2026. Compare top tools for data, automation, personalization, and deliverability.

Email marketing
Use SMS to win back email subscribersDec 11, 2025
Learn how to use Klaviyo SMS, segmentation, and hybrid flows to re-engage lapsed email subscribers, boost deliverability, and drive higher retention.

Email marketing
How to improve your email revenueDec 9, 2025
Boost D2C email revenue from 12% to 30% with the Klaviyo playbook: high-converting pop-ups, a 5-email welcome series, smart filters, and optimized abandonment flows.

Email marketing
How to repair your sender reputationNov 18, 2025
Even though the BFCM season ended, there are still important precautions to take. Learn how to clean up your sender reputation at the beginning of December.

Email marketing
6 Christmas email marketing ideas Nov 5, 2025
Boost your holiday sales with 6 Christmas email marketing ideas and real examples to help your brand stand out, engage shoppers, and drive revenue.

Email marketing
How to adapt to Gmail's latest updatesSep 30, 2025
Gmail’s new updates are here: see what changed, why it matters, and how marketers can adapt ahead of BFCM.

Email marketing
Make your post-purchase emails countSep 12, 2025
Learn how to make the most of your post-purchase email flows to maximize revenue.

Email marketing
Improve your deliverability before BFCMAug 21, 2025
Get ahead of BFCM chaos. Learn how to improve Black Friday email deliverability with expert-backed tips on list hygiene, segmentation, authentication, and re-engagement—before peak season hits.

Email marketing
How to use email tags to increase email efficiencyAug 14, 2025
Learn about how to use Klaviyo’s custom profile properties to tag your emails and build cost-efficient email campaigns.