Email marketing
Once touted as a “dead” marketing channel, email marketing is back on the rise––accounting for 30% or more of ecommerce brands’ revenue. Better yet, its high ROI and profitability make it one of the best marketing channels to double down on in bear or bull markets.

Email marketing articles

In dark lavender capital letters on a lighter lavender background, copy reads, "creative email segmentation strategies." The Klaviyo flag appears in the background of the text in even lighter lavender.
Email marketing
Jul 18, 2024
13 effective email segmentation ideas & strategies

Learn why email segmentation is superior to a batch-and-blast approach. Segment your audiences based on psychographics, spending habits, & more with Klaviyo.

Profile photo of author Nikki Sequeira
Nikki Sequeira
17min read
Image has text that reads "4 tips for writing better AI prompts" alongside an image of generative AI and the email block created by the prompt.
Email marketing
Jul 18, 2024
4 tips for better AI prompts

Generative ai is a good tool when used the right way. Learn how tips like hyper-specific prompts and tone recommendations can help produce content with Klaviyo.

Profile photo of author Ashley Ismailovski
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Email marketing
Jul 17, 2024
Best email send times data, by day and industry

The best day to send emails depends on the industry. Read the send time data we gathered and learn how to leverage those insights.

Profile photo of author Sophia Lee
Sophia Lee
9min read
Email marketing
Jul 12, 2024
9 Labor Day email marketing examples

Discover top Labor Day email & SMS marketing ideas with expert tips and brand examples from FabuLuxe, Duluth Pack, and more. Boost your holiday campaigns today.

Profile photo of author Emily Riedy
Emily Riedy
11min read
Email marketing
Jul 11, 2024
Leading brands use Klaviyo AI for marketing success

4 companies utilized Klaviyo’s ai capabilities to optimize their performance. Learn how they used tools like generative ai and predictive analytics to see growth.

Profile photo of author Annie McGreevy
Email marketing
Jul 11, 2024
4 ways Klaviyo AI helps us reach our customers

Discover top Klaviyo AI tools for email & SMS marketing. Boost campaigns with AI-driven subject lines, audience segmentation, predictive analytics, and more.

Profile photo of author Teri Lanier
Teri Lanier
5min read
In lighter capital letters on a salmon background, copy stretching over the right side of the image reads, "real BFCM email campaigns: examples + results." The left side of the image features a man holding a laptop in a conference room, laughing.
Email marketing
Jul 8, 2024
11 Black Friday Cyber Monday email examples for 2024

Explore Black Friday Cyber Monday email examples from top brands like Beyond Yoga and Baggu. Learn what worked, get expert tips, and see their successful results.

Profile photo of author Sophia Lee
Sophia Lee
12min read
Email marketing
Jun 11, 2024
What’s the best time to send marketing emails?

Learn more about the best time to send marketing emails. Pinpoint the optimal time to capture user attention to boost engagement and ROI.

Profile photo of author Tiff Regaudie
Tiff Regaudie
9min read
In white font on a salmon background, text reads, "tips to schedule emails and increase open rates." The Klaviyo flag is outlined in yellow on the right side of the image.
Email marketing
Jun 11, 2024
How to schedule emails to increase open rates

Learn how to schedule emails to increase user engagement and boost ROI. Measure impact with Klaviyo’s tech stack to ensure success for your email campaigns.

Profile photo of author Tiff Regaudie
Tiff Regaudie
9min read