Email marketing

Once touted as a “dead” marketing channel, email marketing is back on the rise––accounting for 30% or more of ecommerce brands’ revenue. Better yet, its high ROI and profitability make it one of the best marketing channels to double down on in bear or bull markets.

Email marketing articles

Image reads EMAIL DELIVERABILITY (in all caps) and, over to the left, Avoid the spam folder for maximum engagement.
Email marketing
Jul 6, 2023
Everything you need to know about email deliverability

A deep dive into email deliverability: what it is, what affects it, best practices and brand examples.

Profile photo of author Maddy Osman
Maddy Osman
20min read
Email marketing
Jun 27, 2023
Beyond "Shop Now": how to inspire action with email CTAs

Creating a high-performing CTA is harder than you think. Learn about email CTA types and best practices, with 12 examples from real ecomm stores.

Profile photo of author Tiffany Regaudie
Email marketing
Jun 26, 2023
How to set up compelling email marketing campaigns to supplement your automations: 6 tips with examples

Learn what email marketing campaigns and what the 6 qualities of a successful campaign are so you can drive sales for your brand.

Profile photo of author Tiffany Regaudie
Email marketing
May 31, 2023
Form sign up ideas to grow your list

Use email pop-ups on your site to increase conversions and get visitor data that helps you personalize email and text experiences.

Profile photo of author Tiffany Regaudie
Boost click rates
Email marketing
May 9, 2023
How to add video in email to improve click rates

Learn how to include video assets in your emails and improve engagement with marketing automation platforms like Klaviyo.

Profile photo of author Tiffany Regaudie