Email marketing

Once touted as a “dead” marketing channel, email marketing is back on the rise––accounting for 30% or more of ecommerce brands’ revenue. Better yet, its high ROI and profitability make it one of the best marketing channels to double down on in bear or bull markets.

Email marketing articles

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Email marketing
Mar 7, 2024
10 Mother's Day marketing examples to inspire your brand

Here’s 10 Mother’s Day marketing examples from different brands to inspire and help you capture growing revenue opportunities during the spring celebration.

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Emily Riedy
14min read
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Email marketing
Mar 7, 2024
8 email click rate tactics to engage subscribers [+examples]

A complete guide to improving click rates, including expert insight and brand.

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Annie McGreevy
15min read
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Email marketing
Mar 7, 2024
8 email marketing metrics that matter

Learn about the key email marketing metrics you should track along with actionable steps on how to improve each one.

Profile photo of author Tiffany Regaudie
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Email marketing
Mar 4, 2024
5 win-back email examples & strategies for success

The best win-back campaign examples to re-engage your lapsed customers and reduce customer churn. Boost retention rates with these best practices and strategies.

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Emily Riedy
13min read
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Email marketing
Feb 22, 2024
6 April Fools' Day email marketing ideas & examples

April Fools’ Day may be one of the toughest days of the year for brands to take advantage of. Here are 6 April Fools’ day marketing ideas to consider in 2024.

Profile photo of author Marissa Petteruti
Email marketing
Feb 22, 2024
Mastering A/B testing: proven tips & tricks to boost revenue

A/B testing emails, SMS, and forms can boost user engagement and revenue. Our guide offers proven strategies to optimize your marketing.

Profile photo of author Tiffany Regaudie
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Email marketing
Feb 13, 2024
5 strategies to win March Madness email marketing

March Madness email marketing campaigns are a smart way for your brand to increase sales or even just build more loyalty with your existing subscribers.

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Phil Weltman
11min read
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Email marketing
Feb 7, 2024
13 creative St. Patrick’s Day email marketing examples

St Patrick’s Day is a great opportunity to close Q1 with a spike in revenue. Here are 13 St Patrick’s Day email examples to kickstart your holiday campaign.

Profile photo of author Marissa Petteruti
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Email marketing
Feb 1, 2024
The top 9 email marketing automations to set up right now

Inspired by top-performing brands, here are 9 email marketing automation examples you can set up tomorrow to start generating more revenue.

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