Email marketing

23 creative St. Patrick’s Day email examples

Marissa Petteruti, January 28th 2021

Editor’s Note: Emily Riedy has updated this article to reflect the most current data and insights.

The National Retail Foundation projected that, in 2022, consumers would spend $5.87 billion on St. Patrick’s Day—think merchandise, celebratory items, general festivities, and more.  

That’s a staggering number.

This points to the fact that people tend to make purchases around St. Patrick’s Day on an average of $42.33 per person.

So how can you encourage your audience to make plans to purchase from you on or around March 17th?

With fun, holiday-themed email marketing campaigns! 

Regardless of the products you sell, sending St. Patrick’s Day emails allows you to creatively connect with your customer base and showcase how your brand is worth its weight in gold.

St. Patrick’s Day email examples

Whether it’s apparel, decorations, food and beverages, or just something green, consumers increasingly plan to shop for St. Patrick’s Day. Since 2017, the total expected consumer spending on and around the holiday has exceeded five billion dollars, according to the National Retail Federation.  

If you don’t want to miss out on this major ecommerce event, consider sending your audience St. Patrick’s Day emails.    

This is the time for email campaigns to offer timely sales, coupon codes, or specialty products—not to mention, a chance for you to test your luck with engaging email marketing techniques (think email copy wordplay or shamrock emojis). 

Don’t know where to start? Check out these 23 St. Patrick’s Day email examples for inspiration.

1. William Murray focuses on the email header

The William Murray golf brand is built on the idea that life (and golf) shouldn’t be taken so seriously. This St. Patrick’s Day email does an excellent job of supporting that mission statement. A stony-faced Bill Murray, holding a bottle of Jameson upside down is anything but serious. 

The top section of the email grabs your attention and the lower section of the email (not pictured) holds it. It features a variety of green shorts, polos, shamrocks, and (surprise, surprise) more Jameson. 

The festive email also offers free U.S. shipping on all orders over $100 and free shipping on exchanges, which is ideal for new customers who may not be familiar with the brand’s sizing or fit.

Pro tip: Use the email header to highlight St. Patricks day images and use the subject line to focus on the offering.

2. Chubbies creates a sense of urgency

Some brands take a subtle approach to St. Patrick’s Day emails and some don’t. Chubbies opts for the not-so-subtle approach. 

Holidays offer an opportunity to deviate from the norms of day-to-day activities and apparel. While you may not wear Chubberall’s on a typical day of the week, St. Patrick’s Day may be an exception. 

Besides offering the ideal St. Patrick’s Day get-up, Chubbies does a fantastic job of creating a sense of urgency. The email copy states in bold capitalization that this product always sells out and sells out fast. 

Chubbies combines St. Patrick’s Day images with informal language to create a seasonal email campaign that encourages customers to celebrate big and not take themselves too seriously while doing so.

Pro tip: Use St. Patrick’s Day images and make a time limited offer.

3. BirkSun changes their branding

In a nod to St. Patrick’s Day, BirkSun subtly changed their branding by incorporating a shamrock in their logo. The messaging in the email is very inclusive and makes you feel like you can take part in the celebrations, whether or not you’re Irish. All you need is a bit of green.

In addition to promoting a product, Birksun’s St. Patrick’s Day marketing campaign encourages social engagement. The email offers a product giveaway via a contest on Instagram. This is a creative approach to integrated marketing and a surefire way to inspire your customers to interact with your brand across multiple channels.  

Pro tip: Personalize branding for St. Paddy’s Day and inspire customers on all channels to interact.

4. Transparent Labs promotional sales

Transparent Labs uses the holiday to run a promotional sale in their email campaign. The brand’s St. Patrick’s Day email offers not just one, but two discount codes to encourage a larger average order value (AOV). In keeping with the holiday spirit, customers also get five percent off their green packaged product. 

In addition to the promotional sale, Transparent Labs uses content to reinforce the holiday theme. The bottom of the email contains a link to an article called, “The Power Of Greens Super Food Drinks.” Very color appropriate for St. Patrick’s Day. 

Oh and the amusing, buff leprechaun character lifting two beers over his head? He clearly demonstrates the nutritional power of St. Patrick’s Day deals. 

Pro tip: Customize the campaign to add in the images and colors reflective of St. Patricks Day plus some promotional product elements.

5. Neff customizes its product line

Neff’s email is short and digestible, featuring a curated selection of all-green products for St. Patrick’s Day. If you want to shop at Neff for your St. Patrick’s Day apparel, there’s no question which items are best suited for the holiday. 

Their headline—“Our St. Patrick’s Day No Pinching Kit”—gives a nod to St. Patrick’s Day folklore without straying from the brand’s normal tone.

Pro Tip: Customize your product line for the holiday without losing your brand voice.

6. Vertical Grooves uses thematic content

Vertical Grooves (formerly known as Gramovox) demonstrates how you can still incorporate St. Patrick’s Day into your marketing emails, even when your product isn’t directly applicable to the holiday. 

Gramophones don’t come in a festive selection of green like some items of clothing do, but Vertical Grooves still takes advantage of this holiday marketing opportunity with thematic graphics and content—in this case, a luck-themed playlist. 

Vertical Grooves successfully celebrates St. Patrick’s Day, while attempting to drive leads into their sales funnel with a (CTA) that directs customers back to their product (a Bluetooth Gramaphone 2.0).

Pro tip: You do not need to have St. Patricks Day products, just tailor content to the theme in emails.

7. Your Tea goes interactive

Like Vertical Grooves, Your Tea shows how you can use the holidays to your advantage, no matter what your product is. 

The St. Patrick’s Day email is concise and the CTA is loud and clear: click the lucky clover. Interactive emails are a great way to drive email engagement and the directness of the content and CTA is effective. Recipients don’t have to scroll or read multiple blocks of text to know what action they should take.

Pro tip: Using interactive elements, create holiday themed emails and engage the user.

8. Petal & Post uses holiday elements

Petal & Post uses their signature style to promote a St. Patrick’s Day sale in their email. The clean layout draws your attention to the central image of a shamrock and to the offer itself. 

And the 17 percent off isn’t just a random percentage, it’s a nod to the calendar date of St. Patrick’s Day (March 17th). 

Holiday flash sales are a great way to drive customer engagement, and imparting a strong sense of urgency in the headline encourages subscribers to take immediate action.

Pro tip: Start with using the holiday theme images and then add in a flash sale.

9. Moon Magic gives a sparkly discount

Moon Magic uses an entertaining gif to highlight various pieces of jewelry you can buy for your night (or day!) out on St. Paddy’s, whether you’re going to a parade or the dive bar next door.

Also, Moon Magic ends their sale on March 18th, the day after St. Patrick’s Day, to drive a sense of urgency. Customers can only get a sparkly discount on green accessories in lead up to the holiday.

Pro tip: Use the color green to add discounts to products that can be elevated on St. Patricks Day.

10. West Coast Shaving highlights the product to the holiday

The images in West Coast Shaving’s email humorously tie it to St. Patrick’s Day by showing various leprechaun facial hair styles.  

West Coast Shaving also takes the opportunity to share their background story with subscribers, which is a great way to build brand awareness and share the company’s mission with new customers who may not be familiar with the brand.

Pro Tip: Brand awareness can go a long way if you let the holiday colors lean into the products.

11. Hint offers better CTAs to new products

By outlining the CTA in a three-step process, Hint creates an easy-to-follow roadmap to help you easily place an order for their specific offer—a three-flavor bundle. 

For customers who might’ve only tried one or two of Hint’s flavors, this is a great way to encourage them to try a new one. Hint incorporates St. Patrick’s Day into their logo and makes their primary call to action explicit and impossible to miss.

Pro Tip: Use CTAs in prominent places to ensure that products not popular or prominent make it to the top.

12. Privacy Pop gamify’s discounts

Like Your Tea, Privacy Pop leverages an interactive St. Patrick’s Day email that incorporates the holiday theme. They gamify the discount by hiding it in a secret pot of gold. How do customers win the offer? With the right amount of luck.

Pro Tip: Use the holiday to create a bit of levity. Use games and interactive elements to engage.

13. Sivana gives back in their email campaigns

Nothing evokes a feeling of luckiness quite like a slot machine. Sivana, a jewelry and clothing brand inspired by natural elements, echos that feeling. 

Their St. Patrick’s Day email is interactive and invites users to chance their luck on a virtual slot machine-like game. The brand leans heavily into the holiday-appropriate theme of luck, but it does so for a cause. 

As the bottom of the email highlights, every purchase gives back to fair trade jobs and children in India, which helps shoppers feel good about their purchases while they have fun making them.

Pro Tip: Customers like companies that give back. Users are focusing on brands that give back so campaigns that highlight a give back perspective can perform better.

14. DISSH offers a mystery discount 

“Feeling Lucky?” may be a common theme that brands use in St. Patrick’s Day marketing campaigns, but that doesn’t mean it’s stale. 

Take DISSH’s St. Patrick’s Day email. The company entices customers to open their email by including “Feeling Lucky?” in the subject line and teasing a mysterious discount. 

After opening the email, customers gain access to a 30 percent discount if they use the coupon code “IRISH” at checkout.   

Another common St. Patrick’s Day theme? Green. 

Below the discount code, DISSH selects products that are made in some of the famous forty shades of green—emerald, khaki, and forest. From subject line to checkout, DISSH successfully markets their St. Patrick’s Day sale without needlessly reinventing the wheel.

Pro Tip: Focus on the color green and then lean into engaging users by giving them a discount they feel they won.

15. The Mountain leans into the season

What’s better than taking advantage of one seasonal event in your email campaigns? Taking advantage of two! The Mountain showcases products for both St. Patrick’s Day and March Madness

Both events occur during the month of March and consumers often shop for apparel for both St. Patrick’s Day and March Madness. The Mountain does a great job of featuring several relevant options for consumers who may be shopping for one event over the other.

Pro Tip: Make each email campaign work harder by focusing on the seasonal Holidays of the month.

16. Homage creates products for the holiday

Unlike The Mountain, Homage only advertises one product in their St. Patrick’s Day email. By offering a singular St. Patrick’s Day t-shirt, Homage hopes to resolve that last minute scramble to find something appropriate to wear to a St. Patrick’s Day gathering. 

Their ultra-simple, streamlined email makes the CTA clear, “Don’t worry! Buy the perfect shirt right here.” And the quirky email copy is the cherry on top of their holiday email sundae.

Pro Tip: Create products specific to the holiday and the unique quirks users would want to see in the product.

17. BarkShop leans into building brand awareness

Selling products doesn’t have to be your only goal for a St. Patrick’s Day-themed email. It can also be a great opportunity for you to flex your brand voice or build awareness. 

BarkShop uses St. Patrick’s Day as a chance to share entertaining content and show a light-hearted side of their brand. Their email copy is punny (i.e., packed with silly puns) and relates to dog owners who might’ve had a drink or two for the holiday. 

Can you buy something at the end of the email? No. But do you feel like there’s a genuine person (or people) behind the brand? Definitely.  

Pro Tip: It is not about selling (acquisition) but also about retention and awareness to help build the brand.

18. Death Wish Coffee uses Irish inspiration

What’s the best way to make a coffee Irish? By adding Jameson, of course.

Death Wish Coffee sent subscribers a tasty recipe for Irish Coffee, a drink that’s two main ingredients are coffee and Jameson. 

Death Wish Coffee might not sell the spirit themselves, but they used St. Patrick’s Day and an Irish-inspired beverage to promote their product in an innovative way.

Pro Tip: Not all brands have inspiration from the Irish inspired holiday but if they do leaning into them will create a synergy that is popular.

19. Wanderer Bracelets focuses on the luck of the Irsih

Wanderer Bracelets celebrates St. Patrick’s Day by highlighting the things in life they’re lucky to have. Each image in the email copy features their product in everyday scenarios like drinking, laughing with friends, and holding hands. The less-gimmicky, authentic take on the holiday aligns with the brand’s mission to share the authentic craftsmanship of Bali artisans with a global audience.

Pro Tip: There are some unique motifs, themes and values associated with specific holidays. By focusing on these and making it a global statement the audience becomes more diverse.

20. Fenty Beauty tries user generate content

Fenty Beauty uses St. Patrick’s Day to highlight their only green lipstick shade—Midnight Wasabi. But what’s so impressive about this email is that the content doesn’t just advertise the shade, it shows you how to create an entire look around it with a video tutorial and related product recommendations.  

And it doesn’t stop there. They also include user-generated content submitted by customers with the hashtag #MidnightWasabi at the bottom of the email to show makeup enthusiasts just how great the shade looks on people IRL (in real life).  

Pro Tip: Focus on user generated content (UGC) that pulls in unique products and promote them on social media and email campaigns.

21. Twillory offers a special giveaway

As a brand that’s known for men’s professional dress shirts, it’s not a tremendous surprise that Twillory doesn’t have a selection of bright green collared shirts or shamrock apparel to advertise. 

But that doesn’t stop them from getting in on the St. Patrick’s Day fun. Twillory cleverly uses the holiday as an opportunity to offer customers a special giveaway—free bottle opener stays with any shirt order. 

The CTA features a festive green color and Twillory placed four-leaf clovers in the email content to reinforce the seasonality of the giveaway. The email copy is clean and crisp—much like a freshly starched shirt—and incentivizes customers to place an order.

Pro Tip: Focusing on user behavior and the seasonality of the give away helps create more hype for the season and engages users more.

22. Hydrant updates email copy and features one product

Unlike Twillory, Hydrant does have a product that’s bright green by design, so naturally it’s the featured product in their St. Patrick’s Day email. Hydrant sells hydration mixes formulated to help customers rehydrate and replenish electrolytes quickly—helpful to have on hand after a day (or evening) of…*ahem*…celebrations. 

Like Neff, Hydrant’s email copy also references Irish folklore. Legend has it, wearing green protects you from leprechaun pinches because it makes you invisible to them. So Hydrant uses that fun folklore to show customers that its lime hydration mix will not only save them from leprechauns, but unpleasant post-holiday hangovers, too. Talk about a win-win.  

Pro Tip: Brands do not need to focus on all products. Choose one or two and really make it more seasonal and timely for St. Patricks.

23. Timbuk2 creates a contrary campaign

Timbuk2’s St. Patrick’s Day email marketing campaign is very anti-holiday. But it still works. The brand acknowledges the holiday (ironically) and uses it as an opportunity to showcase their green, albeit “not very festive shades of green,” products. 

Timbuk2’s products are all purposefully built for utility, avoiding unnecessary frills and flare, so the grown-up approach to a notoriously silly holiday is very on brand for Timbuk2. 

This St. Patrick’s day email is a creative example of how brands can stay true to themselves while also taking advantage of a seasonal shopping event.

Pro Tip: The Scrooge may not be pro-holiday but he gets a lot of hype. Brands that target the holiday, in a contrary way (grey where all brands are green) can stand out in their own way.

St. Patrick’s Day emails are for everyone

Holidays and seasonal celebrations throughout the year are a great opportunity to engage with your customers in a quirky, light-hearted way. 

You can get in on the fun, regardless of the products you sell. It’s about making the holiday, in this case St. Patrick’s Day, work for you and your brand. So flex those creativity muscles because with a bit of imagination, a dash of originality, and a dusting of luck, you too can rake in the gold.

Ready to build your own St. Patrick’s Day email? These free email templates can help! Want to up your email campaign during March Madness?

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Marissa Petteruti
Marissa Petteruti
Marissa Petteruti is the manager of Klaviyo's Academy team. She leads the creation of content that helps customers learn how to get the most of out Klaviyo. Prior to joining Klaviyo's Academy team, Marissa was the first member of Klaviyo's marketing team. She joined the company shortly after graduating from Brown University. In her free time, you can find Marissa experimenting to find the world’s greatest penne alla vodka recipe.