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All blog articles
Jun 23, 2025
Introducing new omnichannel features: RCS, WhatsApp, & more

The next chapter of marketing automation is here. Discover how Klaviyo’s new omnichannel features help you build deeper customer relationships, increase conversions, and simplify your marketing.

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Jun 23, 2025
WhatsApp vs. SMS vs. Email

Learn the difference between email, SMS, and WhatsApp. Discover their strengths, and how to combine them into one smart omnichannel strategy with Klaviyo.

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Jun 23, 2025
RCS vs. SMS vs. MMS

Compare SMS, MMS, and RCS for B2C marketing. Learn which format to use, when, and why RCS offers richer, faster, branded mobile messaging.

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Jun 18, 2025
12 BFCM promo ideas worth trying in 2025

Stand out this BFCM with 12 proven strategies to boost revenue, increase engagement, and turn one-time holiday shoppers into loyal, year-round customers.

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Jun 18, 2025
Klaviyo Q2 integration news

Discover Klaviyo’s latest integrations with Gorgias, TikTok, and Thanx to power smarter marketing, stronger relationships, and scalable growth.

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Jun 13, 2025
How to build your email marketing funnel

Discover 9 stages of an effective email marketing funnel to help you drive more revenue with email throughout the customer journey.

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Jun 13, 2025
Email design inspiration for 2025, plus brand examples.

7 Email design trends to keep an eye on for 2025, plus insight from industry experts.

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Jun 12, 2025
Why brands love Klaviyo Customer Hub

See 3 reasons marketers, engineers, and customers love Klaviyo Customer Hub with smoother logins, better data, and fully personalized experiences.

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Jun 11, 2025
Welcoming Klaviyo’s new Chief Information Officer

Klaviyo welcomes Archana Rao as the new Chief Information Officer to drive scalable systems and AI innovation, bringing decades of experience from Unity, Atlassian and Cisco.