All blog articles

Learn the purpose and ingredients of a great welcome series, with best practices for making a great first impression and 7 welcome email examples that work.

Customer Hub is easy to switch on and easy to waste. See how to map blocks to lifecycle stage so the onsite experience feeds your customer journey.

BFCM moves fast, and it doesn't wait around. Klaviyo Composer gives you the business context to make sharper calls before, during, and after your biggest sale of the year.

Singles' Day runs on self-gifting. Explore 8 Singles' Day campaign ideas, with real brand examples, to personalize offers and warm up shoppers before BFCM.

Discover 6 Halloween marketing campaign strategies with real brand examples. Learn to test offers, use AI, and gather customer data that makes your BFCM more profitable.

Get 5 Veterans Day marketing ideas, with real brand examples from Tecovas and Nanuk, to build trust ahead of the holiday season.

Restaurants already run ecommerce businesses. See how to use guest data, lifecycle flows, and paid ads to keep customers coming back and ordering more often.

AI personalization examples from a two-person team: see how Tatcha climbs four rungs, from segmentation to predictive win-backs, and tests every new AI tool.

S&P Global's Sheryl Kingstone says agentic AI in customer experience is merging marketing and service into one journey. See her research and the 2027 playbook.