All blog articles

All blog articles
How to deliver personalized support at scale on ShopifyJun 29, 2026
Shopify AI customer service uses your store's data to answer each shopper personally, recommend the right products, and resolve issues without a human.

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Will AI replace customer service jobs?Jun 29, 2026
AI won't replace customer service jobs so much as rewrite them. See the 2026 data on what to automate, where humans win loyalty, and the new roles to staff.

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The best multilingual AI customer service toolsJun 29, 2026
The best multilingual AI customer service tools carry full customer context into many languages and channels. Here's what to look for, and where most fall short.

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How to prepare your team for agent-assisted supportJun 29, 2026
As AI takes over routine tickets, your team needs new skills. See how AI customer service training prepares agents to supervise, escalate, and improve it.

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How to improve customer service resolution rate with AIJun 29, 2026
See how AI agents that act on customer data can raise customer service resolution rate and turn support into a revenue channel.

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Chatbot vs. AI agentJun 29, 2026
Chatbots deflect. AI customer agents that read live customer data resolve. See what separates the two, and why your data decides which one you have.

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Adapt your strategy for agentic commerceJun 26, 2026
This is the summary of a webinar hosted by severalmarketing thought leaders.

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BFCM checklist guideJun 25, 2026
The BFCM checklist Melusine Studio actually uses. 5 phases from July to December covering list growth, flows, AI customer service, and post-BFCM retention.

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Does your AI support agent know your customer?Jun 22, 2026
Most AI support agents know nothing about who they're talking to. See why built-in customer data beats bolted-on helpdesks for AI that actually drives revenue.